Author: Yojna Kundu

Walk through any Indian city and you’ll notice the shift: sneakers on the streets, running shoes at the gym, and sporty footwear everywhere from cafes to offices. Sportswear has moved from the track to daily life.

The numbers tell the same story. According to Custom Market Insights, India’s sports apparel market was valued at USD 696.45 million in 2025 and is projected to touch USD 1976.10 million by 2034, growing at a 19.07% CAGR. That’s more than doubling in less than a decade.

For affiliates, this boom is golden. Sports brands like PUMA don’t just attract clicks; they convert. When customers already see sportswear as part of their lifestyle, your campaigns naturally convert at a higher rate.

About PUMA

PUMA India has grown into one of the country’s most popular sportswear and lifestyle brands, offering footwear, apparel, and accessories for men, women, and kids. What sets it apart is the way it blends performance with street-ready style. Whether it’s gear for running, football, or training, or bold everyday fashion, PUMA manages to tick both boxes.

The brand regularly rolls out global collaborations like PUMA x Rosé and PUMA x Skepta, keeping collections fresh and appealing to younger audiences. Alongside this, it maintains a strong presence in both digital and offline retail, making it easy for shoppers across India to connect with the brand.

Its tagline, “Forever Faster,” sums up the philosophy well: speed, innovation, and pushing boundaries, both in sport and in everyday life.

PUMA Campaign at a Glance

Affiliates can promote PUMA’s performance-driven footwear, apparel, and accessories and earn commissions on every sale through vCommission.

Campaign Details:

• • Vertical: E-Commerce
  • Category: E-Commerce
  • GEO: PAN India
  • Tracking: Online – Realtime
  • Validation Period: 60 days
  • Cookie Period: 30 days
  • COD Availability: Yes
  • Deeplinks: Yes
  • Promotional Channels: Web / M-Web / App
  • Allowed Promo Methods: Content, Cashback, Mobile App, Smartlink

The program gives affiliates the opportunity to tap into India’s growing sportswear and lifestyle market while leveraging flexible promotional options and reliable tracking.

How Affiliates Can Promote PUMA Effectively

1. Content Marketing: Create simple blogs, reviews, or unboxing videos around fitness and streetwear. For example, a piece like “Top 5 Running Shoes for 2025” with links to PUMA products can attract both clicks and sales.
2. Cashback Platforms: Add PUMA offers on cashback or deal sites, especially during big shopping periods like Diwali or End-of-Season Sales. Extra cashback often gives shoppers the final push to buy.
3. Mobile App Promotions: Affiliates can optimize push notifications and in-app banners for PUMA offers. Highlighting discounts or new product launches quickly grabs attention and clicks.
4. Smartlink Integration: Smartlinks save time. Instead of changing links again and again, affiliates can use one smartlink that always shows the best and latest PUMA offers.

Why Join Puma Affiliate Program with vCommission

If you’re looking to maximize your earnings with Puma, joining the vCommission affiliate program can make the process even easier. Here’s how:

• • Real-Time Tracking: Monitor your performance with detailed reports to understand what’s working and where you can improve.
  • Promotional Materials: Access banners, links, and creatives that make promoting Puma products a breeze.
  • 24/7 Support: Whether you need assistance or resources, vCommission is there to support you every step of the way.

With these tools, you can focus on what you do best, driving traffic and earning commissions, while the platform takes care of the rest.

Additional Tips to Maximize Your Earnings

• • Focus on Seasonal Collections: New launches, festival editions, or limited drops often have higher demand.
  • Leverage Multiple Channels: Don’t rely on just one method. Combine content, social media, and email marketing for broader reach.
  • Show real-life use: Don’t just list features. Share stories such as running in comfort, styling PUMA sneakers for daily wear, or using their gear for workouts. Readers relate to practical examples more than specs.
  • Keep links relevant: Use deep links to take users straight to the product they’re reading about. It’s a small step that avoids losing a sale.
  • Check what clicks: Watch the dashboard on vCommission to see which posts or promos are actually driving sales. Then do more of what works, rather than guessing.

Turn Your Sports Passion into Earnings!

PUMA is a brand people trust, wear, and talk about. As an affiliate, you get to share the latest sneakers, apparel, and seasonal collections with an audience that already cares about quality and style.

With vCommission, running campaigns is smooth and simple. You get real-time tracking, ready-to-use banners and links, transparent reporting, timely payouts, and dedicated support whenever you need it. By sharing products your audience enjoys, your efforts naturally turn into consistent commissions while making your affiliate journey easier and more rewarding.

As October gets closer, Diwali shopping is ready to begin. Soon, gift searches will spike, carts will fill up, and orders will start pouring in. Platforms like IGP and FNP will be buzzing with buyers, offering affiliates plenty of opportunities to earn from festive traffic.

With so many people shopping for gifts online, it’s no surprise that India’s gifting market is expected to reach USD 92.32 billion by 2030, growing at a CAGR of 3.55% (TechSci Research). Every click and every purchase is a chance for affiliates to earn commissions.

The key to earning well this festive season is simple: choose the right products, promote them at the right time, and reach the right audience. Here’s how affiliates can turn festive traffic into real income with IGP and FNP.

Why IGP and FNP Are Great for Affiliates During Festivals

When choosing brands to promote during the festive season, you want two things: products people actually buy, and campaigns that make it easy for you to earn. That’s exactly what IGP and FNP offer.

IGP Affiliate Program

IGP is one of India’s largest online gifting platforms, with a huge variety of products. You’ll find personalized gifts, flowers, cakes, home & living items, fashion & lifestyle products, toys, jewellery, gourmet goodies, and plants, basically gifts for every occasion. From Valentine’s Day and birthdays to anniversaries, Rakhi, and New Year, IGP covers the entire festive calendar. IGP offers same-day delivery in over 400 cities across India. They also provide free shipping within India and to more than 90 countries worldwide.

As an affiliate, vCommission’s IGP affiliate program gives you:

• • Geo: PAN India
  • Tracking: Online, Real-time
  • Validation Period: 30 days.
  • Cookie Period: 30 days, meaning even if someone buys within a month of clicking your link, you earn.
  • Promo Methods: Content, Coupons, Cashback, Email, SMS, Telegram, Influencer campaigns, Pop-ups, Push notifications, Video, Media Buying (Native & Display).

FNP Affiliate Program

FNP (Fern N Petals) is India’s largest floral boutique franchise, delivering floral gifts for over 27 years. They offer flowers, cakes, plants, gift boxes, and more. Their campaigns run during all major festivals, just like IGP. They have grown to over 450+ stores across India, along with delivery services in 100+ countries. FNP also provides same-day and midnight delivery across 19,000+ pin codes in India, ensuring fast and reliable service.

As an affiliate, vCommission’s FNP affiliate program provides:

• • Geo: Worldwide
  • Validation Period: 20 days
  • Cookie Period: 24 hours, giving a short but focused window to earn.
  • Promo Methods: Content, Coupons, Cashback, Mobile App, Email, Telegram, Influencer campaigns, Sub-network, Incent, Media Buying (Native, Search, Social).

Promoting both IGP and FNP during festivals gives affiliates a wide range of products and opportunities to earn, with reliable tracking and flexible promo options provided through vCommission.

How to Promote IGP & FNP Affiliate Program with vCommission

Planning a campaign for the festive season doesn’t have to be complicated. If you follow these steps, you can make the most of IGP and FNP affiliate programs with vCommission.

1. Choose Your Products Wisely: Focus on items that sell well during festivals. For IGP, cakes, flowers, and gift hampers are top picks. For FNP, flowers, gift boxes, and personalized gifts are crowd favorites. Pick products that are seasonal and in high demand.

2. Time Your Promotions: Start sharing your affiliate links a little before the festival. People begin looking for gifts early, so this gives you more chances to earn. FNP’s cookie lasts 24 hours, so quick clicks matter. IGP’s cookie lasts 30 days, giving you more time to get commissions from your links.

3. Use Multiple Channels: Don’t stick to one platform. Share your links via your website, blog posts, social media, email newsletters, Telegram, SMS, or push notifications. Use banners, coupons, and deeplinks provided by vCommission to make promotions easier.

4. Create Engaging Content: There are many ways to promote IGP and FNP; don’t limit yourself to one. You can:

• • • Write short gift guides, top-5 lists, or “last-minute gift ideas.”
  • Share posts, reels, or stories on social media with affiliate links.
  • Use email newsletters or Telegram/SMS messages to reach your audience.
  • Add banners, coupons, or pop-ups on your website or app.
  • Try push notifications, videos, or media buying campaigns for wider reach.

5. Use the Right Offers, Banners, & Copies: Festive campaigns perform better when they look festive and feel urgent. Here’s what typically works well for affiliates:

• • Offers: Flat discounts, limited-time deals, and free shipping attract the most clicks. Bundle offers (e.g., “buy 1 get 1 free” or “gift hampers at special prices”) also perform well during Diwali, Christmas, and New Year.
  • Banners: Bright, festival-themed visuals with strong CTAs (“Order Now,” “Deliver Happiness Today”) grab more attention. Seasonal colors like gold, red, and green for Christmas, or yellow and orange for Diwali, create instant relevance.
  • Ad Copies: Short, emotional, and urgency-driven lines work best. Phrases like “Same-Day Delivery for Your Loved Ones” or “Last Chance to Surprise with Christmas Gifts” encourage quick action.
  • Coupons: Exclusive coupon codes shared via email, Telegram, or SMS usually see high conversions during holidays.

6. Monitor and Adjust: Check your campaign performance with vCommission’s tracking tools. If some products aren’t selling, focus on the ones that are doing well. Make small changes to your campaign to earn more.

7. Plan for Repeats: Festivals aren’t a one-day event. Diwali, Christmas, New Year, and other occasions happen close together. You can save effort by planning campaigns that can work across multiple festivals.

• • Use what works: If a gift guide or social post did well for Diwali, tweak it slightly for Christmas or New Year instead of starting from scratch.
  • Swap visuals and messages: Change banners, coupons, or push notifications to match the new festival theme. 
  • Keep track of timing: Start promotions a few weeks before each festival so you catch early buyers. For FNP, remember the 24-hour cookie means timely promotion matters. For IGP, the 30-day cookie gives more flexibility.
  • Learn from previous results: Check your vCommission dashboard to see which products and channels brought the most clicks and sales. Focus on those in your next campaign.

Doing so, you reduce work, stay consistent, and maximize earnings throughout the festive season.

Maximize Your Festive Earnings with IGP & FNP

With IGP and FNP campaigns lined up for the festive season, you have a strong chance to earn commissions by promoting them through your own channels. vCommission gives you everything you need inside the affiliate dashboard, links, tracking, and performance reports, so you can see which clicks and sales are turning into revenue.

You don’t need to worry about complicated setups. Just share the affiliate links on your website, blog, social media, email, Telegram, or messaging apps. vCommission ensures every sale you generate is accurately tracked and recorded, so you get the commission you earned. So, start earning with IGP and FNP today!

If you’re into affiliate marketing, one of the first questions that comes up is: “Where should I share my links so people actually click and buy?” Having the right links is just the starting point; what really matters is putting them in places where your audience is active and paying attention.

Just think about it- you could be promoting the best product out there, but if the link is hidden somewhere nobody visits, it won’t bring you any results. On the other hand, the same link shared in the right space can keep bringing in clicks and conversions. 

And in 2025, affiliates aren’t short of options. There are plenty of ways to reach buyers, like social media, blogs, email, and more. The challenge is knowing which platforms work best for your content and audience.

So, where should affiliates really drop their links in 2025? Let’s explore the 6 best spots that actually get clicks.

1. Social Media Platforms

Social media is the most common place affiliates think of when sharing links, and for good reason. 97% of Gen Z shoppers use social media platforms as their main source of product inspiration (Forbes, 2025), which makes them the best place to get attention. But each platform works differently, so it’s important to use the right approach.

a) Meta Apps

Meta’s apps (Facebook, Instagram, and WhatsApp) are used by 3.43 billion people every day (Statista, March 2025), giving affiliates access to a massive audience.

Facebook may feel old compared to TikTok, but it remains the largest platform with 3.065 billion monthly active users as of Q1 2025 (Outfy, 2025), making it ideal for niche groups, communities, and targeted recommendations. Instagram, with over 2 billion monthly active users (Zebracat, 2025), is perfect for lifestyle, beauty, fashion, and travel products thanks to its visuals, reels, and stories.

By combining organic sharing on these platforms with Meta Ads, affiliates can target users by location, interests, and behavior. This ensures your links reach the right people at the right time, maximizing clicks and conversions.

b) TikTok

TikTok is growing fast, with almost 1 billion users worldwide (Zebracat, 2025). Unlike Instagram, TikTok is all about short, creative videos. People don’t come here just to scroll; they come to be entertained.

That’s the reason why affiliates who make short tutorials, quick product demos, or fun challenges often see strong results. The trick is not to make it look like a boring ad. Instead, show the product in action in a way that feels real. TikTok’s algorithm pushes good content to a huge audience, even if you don’t have many followers, so it’s a big opportunity.

c) YouTube

For many affiliates, YouTube is a goldmine. In fact, 62% of affiliate marketers say they earn their highest commissions from YouTube content, especially reviews and tutorials (Zebracat, 2025).

The reason is simple: people use YouTube to research before buying. If someone searches for “best skincare for oily skin” or “top budget headphones,” they are already close to making a decision. That’s why long-form reviews, comparisons, and how-to videos work so well. Adding affiliate links in the video description is an easy way to capture those buyers.

d) Pinterest

Pinterest is different from other platforms. It’s not just for browsing, it’s for planning. And it works: 85% of weekly Pinterest users have made a purchase based on a pin (Publift, 2025).

This makes it a great platform for affiliates in home decor, fashion, food, and lifestyle niches. People come here looking for ideas, so if your pins inspire them and link directly to helpful products, they’re likely to save, click, and buy.

2. Blogs and Websites

When people want to buy a new skincare product, a supplement, or even check reviews of the latest fashion trend, they often start with a Google search. This is where blogs and websites play a huge role in affiliate marketing.

Blogs allow affiliates to create detailed guides, comparisons, and product reviews that answer real questions buyers have. Unlike social media posts that disappear quickly, a well-written blog can keep bringing readers for months through search engines.

Many affiliates focus on niches like beauty, skincare, nutrition, and eCommerce products because these are areas where people actively look for advice before making a purchase. For example, a blog post comparing different vitamin supplements or explaining the best routine for acne-prone skin can drive steady traffic and conversions.

And the earnings are strong too. According to InBound Blogging (2025), 35% of bloggers make more than $20,000 a year from affiliate marketing. The key is to provide helpful content that solves buyer problems while naturally linking to products.

Over time, blogs and niche websites can become reliable sources of information that buyers trust, which makes them one of the most consistent platforms for affiliates.

3. Coupon & Cashback 

Everyone loves a good deal. Imagine scrolling online for a product and finding it with a discount or cashback; it’s hard to resist. That’s why coupon and cashback sites are a goldmine for affiliates. People visiting these platforms aren’t just browsing; they’re ready to buy if the deal is right.

The market has grown rapidly and is expected to be almost $6.7 billion by 2025, growing at a CAGR of 8.7% from 2020 to 2025 (Lasso, 2025). Even better, 72% of cashback users return to the same platform for future purchases (MailModo, 2025), which means the audience keeps coming back.

Just imagine a shopper looking for a discount on a popular skincare product. They find your affiliate link on a cashback site, claim the offer, and complete the purchase. Later, when they check the platform again for another deal, they might click your links once more.

For affiliates, this creates a steady stream of high-intent buyers. With clear, visible links and the right offer, coupon, and cashback sites can turn casual visitors into repeated conversions over time.

4. Influencer & Content Collaborations

People trust recommendations from creators they follow. That’s why working with influencers or content creators can be very effective for affiliates.

In fact, creator-driven affiliate revenue surged 71% year-over-year, and the industry is expected to reach $12 billion in affiliate earnings from influencer collaborations alone (Accio, 2025). This shows how powerful authentic recommendations have become.

Imagine a content creator making a short video showing how a product works or writing a detailed review. Their audience trusts them, so an affiliate link included naturally feels helpful instead of pushy.

These collaborations also help your content reach a wider audience. One post from the right creator can expose your link to hundreds or thousands of engaged viewers who might never have found it otherwise.

The key is authenticity. When content educates, entertains, or solves a problem, it resonates better, and people are more likely to click the link. Done right, influencer collaborations can drive clicks, conversions, and long-term awareness.

5. Media Buying (Display & Native Ads)

Media buying lets affiliates pay to show their links where the right people can see them. This gives more control than just posting on social media or blogs.

There are a few popular ways to do it:

a) Search Ads

Search ads appear when people are actively looking for products or services. For example, someone typing “best skincare for oily skin” on Google is already interested in buying. This makes search ads highly effective for affiliate links. The scale is massive, search ad spending is projected to reach $351.55 billion in 2025 (Statista). By placing links alongside relevant searches, affiliates can reach buyers exactly when they’re ready to make a decision.

b) Native Ads

Native ads blend with the website’s content, like an article titled “Top 5 Budget Smartphones in 2025” can include affiliate links naturally. People are more likely to click these because they look helpful rather than intrusive. In fact, native ads have click-through rates 8.8 times higher than banner ads (WorldMetrics, 2025), making them a top performer for affiliate marketing.

c) Display Ads

Display ads are visual or interactive ads, including banners, pop-ups, in-text ads, and short videos. They can appear across websites, apps, or videos, helping affiliates reach a large audience quickly. A growing trend is programmatic advertising, which automates ad placement based on audience behavior. It’s expected to make up 90% of global digital display ad spend by 2026 (WeCanTrack, 2025). Display ads work best when paired with clear visuals and strong calls-to-action.

6. Messaging & Community Platforms

Messaging apps are not just for chatting anymore. They’ve become places where people share tips, deals, and product recommendations. For affiliates, Telegram and WhatsApp are great for reaching audiences who are already interested.

Telegram has over 700 million monthly active users worldwide, making it the 10th most popular social platform (Affiliate Booster, 2025). Many groups focus on specific topics like skincare, fitness, or lifestyle. Sharing your affiliate link in these groups feels natural because it’s part of a conversation. For example, a skincare group might discuss the best serums, and your link to a recommended product fits right in.

WhatsApp is even bigger, with over 2.93 billion users globally, making it the most-used messaging app (SQ Magazine, 2025). Small interest-based groups here are perfect for sharing tips, product links, or deals with people who already trust the recommendations.

The best part is engagement. People in these groups check updates often and value advice from peers. By joining conversations naturally and sharing helpful links, affiliates can get clicks, sales, and even repeat visits from the same audience.

Let’s Wrap Up!

At the end of the day, as much as picking the right brand matters in affiliate success, so does choosing the right place to showcase it, such as blogs, social media, or communities. To achieve real growth, you can try different approaches and learn what works.

With trusted brand partnerships, transparent tracking, flexible payout options, and access to high-performing campaigns across niches, vCommission helps affiliates focus on growth instead of guesswork. Share your links where they matter, and with vCommission, every click has the potential to become lasting revenue. Sign up now to get started!

Most online ads scream for attention, popping up right in your face. Pop-under ads take a different approach, they stay quietly in the background while you browse and only appear at the perfect moment. No interruptions, no annoyance, just a subtle nudge that gets noticed.

This approach works especially well in India, where shopping habits are unique. Even with UPI and digital wallets gaining popularity, around 60% of all consumer spending still happens in cash (Reserve Bank of India). For affiliates, this creates a clear opportunity, but also a challenge. How do you get the attention of these COD-first customers and turn them into confirmed conversions? The answer is using Pop-under traffic.

In this blog, we’ll discuss how pop-under traffic can help affiliates boost COD conversions in India, why this ad format works so well, and the strategies you can use to get maximum ROI.

Why COD Campaigns Need Special Attention in India

Cash on Delivery (COD) is one of the most preferred payment methods in India, but it comes with unique challenges that affiliates must understand to run successful campaigns. COD campaigns require careful planning because not all clicks lead to confirmed purchases.

1. Cart Abandonment: Many shoppers leave items in their carts because they don’t fully trust the website, aren’t sure about delivery times, or change their minds. On mobile, cart abandonment in India can reach 85% (ClickPost), which is a big challenge for COD campaigns.
2. Low Buyer Intent: COD often attracts casual shoppers rather than serious buyers. Over 60% of Gen Z shoppers in India buy on impulse, especially for fashion and gadgets (Market Xcel), which can lower conversion rates.
3. Fraud Risk: COD orders can include fake requests or wrong contact details, which cause failed deliveries and lost money. With India expected to lose ₹20,000 crore to cybercrime in 2025 (CloudSEK), it is important to check orders carefully.
4. Logistics & Delivery Issues: Poor roads and wrong addresses often cause delivery failures. Last-mile delivery alone costs more than 50% of total shipping (Filuet), making smooth delivery very important.
5. Higher Operational Costs: Handling cash requires extra work with delivery partners, which increases costs. Nearly 47% of Indian companies report rising expenses (ABP Business News), adding pressure on COD campaigns.

How Pop-Under Traffic Helps Increase COD Conversions

After seeing the challenges of COD campaigns in India, it’s clear that affiliates need to have a traffic strategy that subtly reaches potential buyers. Pop-under ads do exactly that. 

These ads are open in a new browser window or tab behind the main page, so users notice them only after finishing their primary activity. They don’t interrupt the user’s browsing experience like pop-ups, which makes users more receptive to your message.

Why pop-under traffic works for COD campaigns:

1. Subtle Visibility: Ads appear at the right moment without annoying the user.
2. Cost-Efficient: Typically lower cost per click than display or native ads.
3. Targeted Reach: Most pop-under networks allow targeting by location, device, or user behavior.

By combining timing, targeting, and subtle messaging, pop-under ads can guide COD-first buyers toward completing a purchase, turning hesitant clicks into confirmed conversions.

Step-by-Step Guide to Boost COD Conversions with Pop-Under Traffic

Now that you know why pop-unders work, here’s a strategic way to get the most out of them. Let’s understand it step by step:

Step 1: Understand Your Audience: Not everyone who will see your ad, will buy. Focus on those who are genuinely interested in the type of products you are willing to promote. For example, if you’re promoting fashion or beauty items, target users who have browsed similar products. Also, think about location, people in smaller cities may prefer COD more than those in big cities.

Step 2: Make Your Message Clear and Trustworthy: Pop-under ads don’t interrupt, so your message must be simple. Highlight COD benefits like “Pay Only When You Receive It,” fast delivery, and easy returns. Your landing page should be easy to use on mobile and quick to complete, with no extra steps that might confuse the buyer.

Step 3: Show Ads at the Right Time: Pop-unders work best when they appear after users finish browsing their main page. Don’t show too many ads too often, or users might ignore them. Well-timed ads get noticed and clicked.

Step 4: Test Different Ads and Offers: Try different ad designs, headlines, and offers. Mention discounts, popular products, or COD benefits to see what works best. Small changes can make a big difference in getting users to place an order.

Step 5: Keep an Eye on Performance: Track clicks, conversions, and completed COD orders. See which ads, networks, and audience segments perform best. Focus on what works and stop what doesn’t. This helps save money and get better results.

Step 6: Build Trust on the Landing Page: People who buy on COD are cautious. Show reviews, delivery guarantees, and secure cash handling to make them feel safe. A trustworthy landing page helps turn interest into a confirmed purchase.

Common Mistakes Affiliates Should Avoid:

1. Avoid Broad Targeting: While over 105 million Indians use COD, only about 12% of internet users started their e-commerce journey with COD and avoided other payment methods (IAMAI). This shows that broad targeting wastes budget on users who may never convert through COD.
2. Ensure Mobile Optimization: Mobile is where most shopping happens in India. More than 80% of internet users access the web via smartphones, and 77% of e-commerce transactions take place on mobile devices (Wright Research). Landing pages that aren’t optimized for mobile can significantly reduce conversions, especially in Tier 2 and Tier 3 cities, where smartphones are the primary access point.
3. Build Trust to Reduce Bounce Rates: Trust is critical for people buying on COD. E-commerce sites in India see an average bounce rate of 41%, which can rise above 60% on poorly optimized or untrustworthy pages (Cpluz). Suspicious creatives or unclear product information can make cautious COD users leave instantly.

Tips to Boost COD Conversions Along with Pop-Under Campaigns

Once your pop-under campaigns are running, you can boost COD orders further using these strategies:

1. Multi-Channel Retargeting: Don’t stop at one touch. Reach users who didn’t convert with follow-up ads on social media, display networks, or native platforms. Gentle reminders through emails, push notifications, or SMS can help keep your COD offer in front of potential buyers.
2. Time-Sensitive Promotions: Encourage users to act quickly by offering limited-time discounts, seasonal deals, or free shipping specifically for COD orders. A sense of urgency can help hesitant buyers make the purchase.
3. Incentives for First-Time COD Buyers: Promote campaigns that offer cashback or first-time COD incentives, as provided by the advertiser. These little nudges often make the difference between abandoning the cart and completing the order.
4. Geo-Targeting and Segmentation: Not every region behaves the same. Focus on cities or towns where COD is preferred, and adjust your messaging for urban versus semi-urban audiences to make it more relevant.
5. Cart Recovery Techniques: If users leave items behind, use abandoned cart emails or retargeting ads highlighting COD convenience and ongoing offers. Reminders can bring them back to complete the purchase.
6. Social Proof: People who prefer COD often hesitate due to trust issues. Display product reviews, ratings, testimonials, or trusted seller badges to make them feel confident about their order.
7. A/B Testing Retargeting Creatives: Keep experimenting with ad copy, visuals, and CTAs in your retargeting campaigns. Continuous testing helps identify what works best and can improve conversions over time.

By combining these tactics with your pop-under campaigns, affiliates can convert hesitant visitors into COD buyers and boost overall campaign performance without appearing pushy.

Boost Your COD Conversions the Right Way!

Cash on Delivery campaigns in India can be tricky. Shoppers may hesitate, carts get abandoned, and delivery problems can happen. Using pop-under ads, clear messaging, mobile-friendly landing pages, and smart retargeting can help turn interested users into buyers without annoying them.

vCommission helps affiliates do this smoothly. Our tracking platform offering real-time dashboards make sure every approved sale is recorded correctly, so you are properly credited for every sale you generate. You can focus on promoting campaigns through web, mobile, or content, knowing vCommission platform keeps everything accurate and fair. 

Sign up now to boost your COD conversions using Pop-under traffic, gain trust from buyers, and grow your earnings confidently!

You’ve worked hard to get people to your page, maybe through a blog, a landing page, or ads, but most of them leave without buying. It’s frustrating, especially when you know they were interested. This is one of the biggest challenges affiliates face: driving traffic but not getting enough conversions.

The solution lies in retargeting. It lets you reach out to those visitors again with ads that remind them of the product they checked out. And it actually works. In fact, visitors who see retargeted ads are 70% more likely to convert than first-time visitors, according to a World Metrics report. This means many potential buyers can be encouraged to return and complete their purchase.

In this blog, we’ll explain how retargeting works, why smart pixels are essential, and how affiliates can use them to win back lost visitors and boost their earnings.

What is Retargeting in Affiliate Marketing?

Retargeting is a form of online advertising that targets visitors who have interacted with your content or affiliate link but didn’t complete a purchase. Instead of focusing only on new traffic, retargeting reconnects you with people who already showed interest, making conversions much more likely.

Lets understand this with the help of an example: If 100 people click your affiliate link, perhaps only 2–3 buy immediately. Retargeting allows you to reach the remaining 97, increasing the chances that your efforts turn into commissions.

How Smart Pixels Make Retargeting Possible

A pixel is a small piece of code provided by ad platforms such as Facebook, Google, or TikTok. The code tracks visitor actions on pages you control. By installing a pixel on your landing, pre-sell, or content page, you can capture visitor behaviour and create audience lists for retargeting ads.

Pixels allow you to segment audiences based on actions like visitors who only read your content, clicked your affiliate link but didn’t convert, and returned multiple times but still haven’t purchased. Segmenting your audiences ensures your retargeting ads are relevant and more likely to convert.

How Affiliates Can Set Up Smart Pixels: Step by Step

Step 1. First, you have to create a landing or pre-sell page. On this page, you can introduce the product, highlight its benefits, or provide a short review. Your visitors will land here, and the pixel starts tracking their behaviour.

Step 2. Now it’s time to install a pixel. The pixel will track everything: who visits, what they interact with, and how they move through your page. It can be a Facebook Pixel, Google Ads tag, or TikTok Pixel. You can add it to your page header or via a tag manager. 

Step 3. With your pixel live, the next step is to send traffic to your page. The traffic could come from paid ads, social media posts, or organic search, and as visitors interact with your page, the pixel collects valuable data such as which pages they view, what links or buttons they click, how long they stay, how far they scroll, how often they return, and any micro-conversions like form submissions or newsletter sign-ups.

Step 4. As the data comes in, it’s time to segment your audience. Some visitors only read your content, some click your affiliate link but don’t convert, and others return multiple times without making a purchase. Creating groups based on behaviour allows you to target each segment with the right message.

Step 5. Finally, you’re ready to run retargeting ads. For those who clicked but didn’t buy, show urgency-driven ads. For content-only visitors, highlight product benefits or customer testimonials. And for returning visitors, send gentle reminder ads to nudge them toward conversion.

Best Practices Affiliates Can Use for Retargeting

1. Limit Ad Frequency: Running a retargeting campaign is more than just showing ads repeatedly. You can start by controlling how often your audience sees your ads. If there are too many impressions, it may feel spammy. On the other hand, too few may not remind them enough. So it’s important that you find the right balance and your message stays in their mind without annoying them.
2. Tailor Your Message: Someone who clicked your affiliate link but didn’t purchase might respond to urgency, like “Limited stock available.” On the other hand, visitors who just read your content for the first time may need more convincing, highlight product benefits, share reviews, or explain why it’s valuable. Matching your message to their stage in the buying journey increases the chance they’ll convert.
3. Set Time Windows: Timing also matters. For small, impulse-buy products, showing ads over a 7–14 day window usually works well. Higher-ticket or considered purchases may 4.
4. Experiment with Your Ads: Keep trying different versions of your ads, like new headlines, images, or videos, to see which ones your audience responds to best. Even small changes can increase conversions.
5. Remove Past Buyers: Make sure to exclude people who have already made a purchase from your retargeting campaigns. This saves money and your ads reach only those who still need a nudge to convert.

Best Retargeting Tools Affiliates Can Use to Boost Conversions

Retargeting is much easier and effective when you have the right tools to help you track visitors, understand their behaviour, and show ads that actually get results:

1. Facebook Pixel

It is a small piece of code you install on your landing or pre-sell pages. It tracks how visitors interact with your page, which buttons they click, which sections they read, and whether they take micro-actions like signing up for a newsletter.

Once your pixel collects this data, you can create custom audiences for retargeting ads. For example, you can target visitors who clicked your affiliate link but didn’t buy, or people who spent a lot of time reading your content. This lets you serve highly relevant ads on Facebook and Instagram, increasing the chances of conversion.

2. Google Ads Remarketing Tag

The Google Ads Remarketing Tag allows affiliates to retarget visitors across multiple Google platforms, including YouTube, Google Display Network, and Google Search Ads.

By placing the tag on your pages, you can track visitors’ interactions and serve ads to people who didn’t convert the first time. Google’s platform also allows audience segmentation, so you can show different ads to people based on their engagement level, such as content readers versus link clickers.

3. TikTok Pixel

If your audience spends time on TikTok, the TikTok Pixel is essential. It works similarly to other pixels, capturing visitor interactions on your pages. Affiliates can use this data to run retargeting campaigns with TikTok’s in-feed or spark ads, reaching users who have already shown interest in the product.

TikTok’s algorithm also helps optimize retargeting campaigns automatically, serving ads to users most likely to convert based on past behaviour. This is especially useful for products that perform well with younger, mobile-first audiences.

4. AdRoll

AdRoll is a comprehensive solution for affiliates who want to retarget visitors across multiple networks without managing each platform separately. It allows you to track visitor behaviour on your pages, segment audiences based on actions, and serve retargeting ads:

1. Social Media: Facebook, Instagram, LinkedIn, and Twitter
2. Display Networks: Google Display Network and other programmatic ad networks
3. Email Campaigns: Retargeting via email to visitors who opted in
4. Websites & Apps: Ads through AdRoll’s network on your websites and apps

For affiliates, AdRoll simplifies the process of managing campaigns across platforms while providing analytics to improve performance over time.

Let’s Turn Lost Visitors into Buyers!

Retargeting is a smart way for affiliates to turn missed opportunities into actual earnings. Place pixels on pages you manage. With the help of that pixel you can track visitors, group them based on their behavior, and show ads that match their interests, boosting the chances of a sale.

The process can be made easier with vCommission’s reliable tracking system. You don’t have to worry about losing credit for sales or dealing with tracking errors; every click and conversion is accurately recorded. When you combine your own pixel-based retargeting with vCommission’s transparent tracking and campaign support, you can make the most of every visitor and increase your earnings.

This means affiliates can focus on creating effective campaigns while vCommission handles the tracking and reporting, turning potential sales into real commissions with confidence.

Making money online sounds great, but the question is, how do you do it ethically? In affiliate marketing, you can earn by simply recommending products you believe in. And this industry is growing faster than ever in India.

According to IAMAI, affiliate marketing spending in India is around $331 million and is projected to exceed $420 million by 2025. This rapid growth means more opportunities for affiliates to earn, but it also brings greater scrutiny from regulators. New tax rules and compliance requirements are being introduced to ensure the industry operates transparently.

Understanding these rules is essential to ensuring your affiliate campaigns run smoothly and without any legal trouble.

This blog breaks down everything you need to know about the laws, taxes, and compliance related to affiliate marketing in India. Let’s get started!

Understanding the Legal Framework in 2025

One of the first questions many new affiliate marketers ask is: Is affiliate marketing legal in India? The answer is a clear Yes. Affiliate marketing is completely legal and recognized as a legitimate business activity. As long as you follow general business laws and tax rules, you can run your affiliate marketing business safely. Here are important legal points you should remember:

1. Contracts and Agreements: Most affiliate programs require you to sign an agreement or accept terms and conditions. These contracts define how commissions are paid and your responsibilities.
2. Disclosure Rules: The Advertising Standards Council of India (ASCI) requires that affiliates clearly disclose if content is promotional. Transparency builds trust with your audience and keeps you compliant.
3. Intellectual Property: When promoting products, do not misuse brand names, logos, or copyrighted content without permission.

How to Comply with the Law as an Affiliate Marketer

1. Always read and understand the affiliate campaign’s terms before joining.
2. Clearly mention your affiliate relationship when promoting products.
3. Avoid misleading or false claims about products or services.
4. Keep records of payments and agreements for your reference.
   

By following these simple guidelines, affiliate marketing remains a safe and legal way to earn income in India.

Affiliate Marketing Income Tax Rules in India 2025

If you earn money as an affiliate by running affiliate campaigns, you are considered a digital earner or freelancer under Indian tax laws. Your income is taxable if you are a resident of India, even if your payments come from foreign companies.

Who Needs to Pay Tax on Affiliate Income?

Any individual or entity earning through affiliate marketing must pay tax if their annual income exceeds the basic exemption limit of ₹2.5 lakh for individuals below 60 years of age. Even smaller earnings should be tracked carefully for proper compliance.

How Is Your Affiliate Income Taxed?

Affiliate income is classified under Profits and Gains from Business or Profession (PGBP). This means you are treated like a small business owner for tax purposes. That means you need to file income tax returns using ITR-3 or ITR-4.

If your total tax liability exceeds ₹10,000 in a financial year, you must pay advance tax quarterly.

You must maintain detailed records of all income and expenses unless you opt for a simplified scheme (note: affiliate marketers are generally not eligible for presumptive taxation under Section 44ADA).

Presumptive Taxation (Section 44ADA): Is It for You?

Presumptive taxation is a simplified method meant for professionals such as doctors, lawyers, and consultants. Affiliate marketers are NOT eligible for this scheme, so you need to calculate your actual income and expenses in detail.

How to Reduce Your Taxable Income: Claim Business Expenses

You can lower your taxable income by claiming business-related expenses, such as website hosting fees, internet bills, marketing tools or software subscriptions, equipment like laptops, cameras, or smartphones, and travel and other content creation costs. Make sure to keep proper invoices and receipts for all expenses claimed.

Updated Income Tax Slabs for FY 2025–26 (Under New Tax Regime)

Note: If your total income is up to ₹12 lakh, you can claim a rebate of up to ₹60,000 under Section 87A, effectively meaning no tax liability up to ₹12 lakh under the new regime.

GST Rules for Affiliate Marketers in 2025

GST (Goods and Services Tax) is a tax on income earned from providing services. As an affiliate marketer earning commissions by promoting products or services, you may need to register for GST and follow certain compliance rules.

Why Do You Need to Register for GST?

You must register for GST if any of the following apply to you:

1. Your annual income from affiliate marketing and other services exceeds ₹20 lakh (₹10 lakh for special category states like the Northeast).
2. You earn income from inter-state services, for example, promoting a brand or working with a company outside your state.
3. You receive payments from foreign companies, even if paid in USD or other foreign currencies.

If your income is below ₹20 lakh, you still need to register if you’re involved in inter-state or international business.

What Is the GST Rate on Affiliate Marketing Income?

The standard GST rate applicable to affiliate marketing services is 18%. This applies to your commissions, payouts or any income earned from promoting products or services online.

What If You Receive Barter Deals Instead of Cash?

If you receive free products or services as payment (instead of cash) for your promotions, GST still applies. You must pay GST based on the fair market value of what you received.

Understanding the Reverse Charge Mechanism (RCM)

If you purchase services from unregistered vendors, such as freelance designers or video editors, you may have to pay GST on their behalf under the Reverse Charge Mechanism. This means you self-assess and pay GST directly to the government.

How to Stay GST-Compliant: A Simple Checklist

Important Tools for GST Compliance

Using billing and accounting software like CaptainBiz or ClearTax can automate your GST invoicing and filing process. You can also use online GST calculators to estimate your tax liability quickly.

Penalties for Non-Compliance

Failing to register for GST or not filing your returns can lead to penalties up to ₹10,000 or more, losing the right to claim Input Tax Credit, or delays or withholding of payouts from affiliate networks.

GST compliance may sound complicated, but with proper planning and the right tools, you can stay fully compliant and keep your affiliate business running smoothly in 2025.

The Bottom Line

The affiliate marketing industry in India is expanding fast, and with growth comes the responsibility to stay updated on laws, taxes, and compliance. At vCommission, we make sure our affiliates have the right information and support to stay on the right side of the rules like contracts, honest disclosures, or respecting brands policies.

We know taxes and GST can feel complicated, but keeping good records and understanding what expenses you can claim makes a big difference. If your earnings cross certain limits, registering for GST might be needed, and it’s always a good idea to check with a tax expert if you’re unsure. Our focus is to keep things transparent and simple for our affiliates with clear reports and timely payments, so you can spend your energy growing your business without worrying about the legal stuff.

Staying informed and following the basics will help you run your affiliate campaigns smoothly and build trust with your audience. That’s what really matters in the long run.