September is when the shopping mood starts changing. With major sale events such as Flipkart’s Big Billion Days and Amazon’s Great Indian Festival around this period, shoppers start revisiting products they had been waiting to buy.
And there is plenty of traffic to tap into. During the 2025 festive season, Amazon India recorded more than 2.76 billion customer visits, with 70% of them coming from non metro cities.
September 2026 is likely to bring even more attention to Indian e-commerce, with shoppers heading to major platforms for seasonal offers and everyday purchases alike. For affiliates, that creates an opportunity to earn from Indian ecommerce platforms that already have strong shopper demand.
So, let’s look at the best Indian ecommerce campaigns to promote during the September mega sale season.

September is when Myntra starts getting more attention from shoppers preparing for the festive season. Its Big Fashion Festival has also become an important part of that shopping period. In 2025, the sale brought in 2 million new customers, with non-metro shoppers accounting for 70% of orders, according to Business Standard.
What stands out is the sheer range of shopping occasions Myntra covers. Its 2025 Big Fashion Festival featured more than 4 million styles across 15,000 brands, with demand spread across ethnic wear, western fashion, sportswear, beauty and personal care, accessories and home products.
That range gives affiliates enough to promote, but covering the whole platform is rarely the most useful approach. Fashion is not limited to occasion wear during this period. A shopper may be updating their wardrobe before Diwali or picking up beauty products while the discounts are running. That gives publishers several natural entry points instead of forcing every promotion into a broad “Myntra sale” post.
Myntra also knows how to create urgency around its biggest shopping events, making it one of the best Indian ecommerce affiliate programs. During Big Fashion Festival, the platform ran formats such as Deal O’ Clock and Prime Time Deals alongside limited-period offers. These moments give affiliates something more specific to talk about when a product or category gets a significant price drop.
The Myntra affiliate program is currently live with vCommission, and it offers up to 7% payout for new customers. Its 30-day cookie gives shoppers time to complete a purchase after clicking the affiliate link. The opportunity is bigger when the content is built around what shoppers are already searching for during the sale. With the September sale period bringing fashion and beauty into focus, sign up for the Myntra affiliate program and start earning-

AJIO has built much of its identity around fashion discovery rather than being just another place to buy clothes. Alongside international brands, the platform has its own labels and a dedicated Indie section featuring handcrafted products from Indian sellers and artisans. Its catalog also moves between affordable fashion and premium collections through AJIO Luxe.
That mix becomes particularly useful during the September shopping period. Shoppers preparing for the festive months may not all be looking for the same kind of fashion. Affiliates can use these differences to make their AJIO promotions more interesting. Rather than sending everyone to the same sale page, content can be built around a particular shopping mood.
On top of that, the platform frequently creates sections around specific budgets, with current examples including tops under Rs 299 and kurta sets under Rs 599. These pages give publishers a strong point for budget-focused content without having to scan the entire catalog.
AJIO also combines its product discounts with additional coupons and bank offers. During a major shopping period, that can be useful when an affiliate wants to highlight an actual saving rather than simply announce that the platform is running a sale. The offer can be checked against the product price before the promotion goes live.
There is a commercial reason to test Ajio affiliate program in September too. Its current affiliate campaign with vCommission offers an 8.40% payout for new customers at the base slab, so sign up with the Ajio affiliate program to make the most of the September mega sale season-

Shopsy is more than simply a place to find inexpensive products. In May 2026, Flipkart repositioned the platform as an AI-powered, social-first shopping experience built around Gen Z and the next wave of shoppers from tier 2 and smaller cities. The new app puts more emphasis on product discovery, personalized recommendations, customer photos, autoplay videos, and rewards.
The better opportunity is to work with the way people discover products on the platform. A short video showing an interesting home find or a fashion product that looks more expensive than it is can create curiosity before the shopper decides what they want to buy. That fits Shopsy’s own move towards video-led product discovery much better than simply posting a banner announcing a sale.
Shopsy Affiliate program also has a strong Bharat-commerce angle. Shopsy says tier 2+ cities now account for 65% of new shopper growth in India, based on a Bain & Company report. The platform is specifically targeting value-conscious consumers rather than building its proposition around premium shopping.
Shopsy’s current scale also gives affiliates enough depth to keep testing different categories instead of depending on one seasonal product. The platform says it has more than 15 crore product listings, while its app listing highlights categories including fashion, beauty, mobiles, home and electronics.
For September, the Shopsy Affiliate program can therefore be approached as a product-discovery opportunity rather than another generic sale promotion. Sign up with vCommission to start exploring-
September is a useful month to start testing ecommerce campaigns before festive competition becomes much heavier. The opportunity is not simply in the number of shoppers visiting these platforms. It is in finding the right product and promotion angle while there is still time to see what gets clicks and conversions.
Before promoting any campaign, check the affiliate payout, cookie duration, validation period, and permitted traffic sources on vCommission. These details can shape your promotional strategy and help you focus on the channels with better earning potential.
The September sale period can therefore be more than a short-term push for commissions. It gives affiliates a chance to test products and content formats ahead of the heavier festive shopping months. Indian Ecommerce campaigns that show strong engagement now can help shape a more focused promotion strategy for October and beyond. So dont wait to join the Indian ecommerce affiliate programs with vCommission–