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There are some fashion buys that you’ll just keep on your wishlist until the right moment comes along. It might be a handbag you’ve been eyeing for a while, a pair of heels for an upcoming occasion, or simply a new everyday bag that works with almost anything. Shopping events such as 11.11 offer the perfect opportunity to revisit those wishlist items and see if you can find a good price.
Single’s Day shopping events also give fashion brands a chance to engage customers actively looking for new styles and seasonal offers. With handbags, footwear and accessories appealing to different types of shopper, there are a number of ways that publishers can ensure their content is relevant at this time of year.
For fashion, lifestyle, and online shopping affiliates, the Charles & Keith 11.11 sale is a campaign worth a look. With vCommission, approved publishers can promote the C&K range and earn decent commissions on qualifying sales.
Charles & Keith is a fashion brand specialising in contemporary footwear, handbags and accessories. Their ranges cover everything from day-to-day wear to more occasion styles.
Its collection includes:
With a range of styles to explore, affiliates can create product-focused content for audiences interested in fashion, accessories and shopping recommendations.
Charles & Keith is an E-commerce CPS campaign available through web and mobile web. Below are the key details affiliates should know before promoting the campaign:
Before starting your promotions, make sure your traffic source follows the campaign guidelines.
Allowed methods: Content, Native advertising, Display advertising
Not allowed: Coupon and cashback, Mobile app promotions, Email and SMS marketing, Telegram promotions, Influencer marketing, Software promotions, Search and social media buying, Sub-network promotions, Pop, push and video advertising, Reseller and incentivised promotions
Always check the campaign’s latest terms on your vCommission dashboard before pushing a promotion.
The best way to approach this campaign is to create content that helps shoppers discover products and make informed choices. Here are a few ideas:
Put together a list of Charles & Keith products worth exploring during the sale. Organise recommendations by product category, style, or occasion.
Create articles around topics such as everyday handbags, office-friendly footwear or accessories for special occasions. Include relevant product links to help readers explore the collection.
Help your audience understand the features, designs and uses of different products. Comparison articles can also make it easier for shoppers to shortlist their options.
Create outfit-inspiration articles featuring Charles & Keith bags, shoes, and accessories. Seasonal styling ideas can give your audience more reasons to explore the collection.
Affiliates with eligible native and display advertising inventory can use these formats to drive relevant traffic to the campaign.
This campaign can be a good fit for affiliates operating in:
If your audience regularly explores handbags, footwear and fashion accessories, Charles & Keith offers a relevant product range to feature.
With a 30% discount currently available during the 11.11 sale, now is a perfect time to put your fashion and shopping content to work. Explore the Charles & Keith collection, find products your audience would engage with and start promoting. Your vCommission dedicated account manager is always there to support you in every way.
Start exploring the Charles & Keith campaign.
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Affiliates can promote products across categories such as handbags, footwear, wallets, sunglasses and other accessories.
The campaign offers a 10-day cookie duration.
The campaign validation period is 70 days.
Content, native advertising and display advertising are allowed. Coupon, cashback, influencer, email, SMS, social media buying and other restricted methods are not permitted.
Yes, deep linking is available, allowing affiliates to direct their audience to relevant product or category pages.