Diwali Gifting Trends 2026: Offers Affiliates Should Promote This Festive Season
Festive Growth Driven by Performance: Building Scalable Affiliate Campaigns | Webinar Insights
Festive Skincare Affiliate Campaigns: What Publishers Should Promote in 2026
Adidas Affiliate Program: Promote Diwali Sale Offers and Earn on Festive Shopping
Aerless Affiliate Program: Monetize High Paying Offers During BFCM and the Holiday Season
Halloween is turning into a multi-billion-dollar shopping season – and affiliates who choose the right product could turn that season’s demand into sales.
In the United States, Halloween spending is expected to reach $13.5 billion in 2026, increasing from $13.1 billion in 2025, as reported by the National Retail Federation (NRF). Almost 49% of shoppers start their Halloween shopping in September or earlier, giving brands and affiliates a chance to reach buyers before the end of October.
Halloween is no longer limited to costumes and candy. Customers also look for home decorations, makeup kits, party supplies, and gifts. This gives affiliates various product categories to explore instead of just relying on one seasonal sale.
For publishers working with vCommission, the opportunity is to match these shopping interests with relevant global Cost Per Sale (CPS) campaigns. Let’s look at the verticals worth testing, the campaigns that fit them, and the content that can help turn product searches into sales.
Halloween presents affiliates with chances in verticals such as fashion, beauty, collectables, and lifestyle items. The crucial aspect is to align suitable products with the interests and purchasing behaviours of the audience in each specific market.
Through vCommission, publishers have the opportunity to discover eligible CPS campaigns that align with their content and target audience. For instance, POP MART collectables can be included in gift guides, while products from Nike and Levi’s can enhance Halloween-themed outfit content, depending on the current availability of campaigns.
Affiliates can begin with product ideas, advance to shopping guides, and showcase available promotions as October 31 draws near. Selecting appropriate campaigns and offering valuable product recommendations can help draw in shoppers who are ready to make a purchase.
H&M offers clothing, accessories, and home products, making it a suitable campaign for Halloween fashion content. Affiliates can showcase dark clothing, eye-catching accessories, and casual items for Halloween-themed styles via the H&M Ecommerce CPS campaign on vCommission, focusing on Bahrain, Jordan, the UAE, Kuwait, Qatar, and Saudi Arabia.
The campaign offers 9.6% commission on new users and 4% on existing users, with real-time tracking and a 30-day cookie duration. Affiliates can use content, coupons, cashback, and influencer marketing, along with other approved strategies. Commissions are not applicable for returned or canceled orders, as well as sales made with unapproved coupon codes. Promotions via email and SMS are not allowed, and deep linking is not an option.
Halloween decorations give affiliates another category to explore. Shoppers look for pumpkin lights, artificial cobwebs, skeletons, door wreaths, window stickers, table decorations, and lighting that creates a seasonal atmosphere.
The NRF anticipates that US shoppers will spend $4.3 billion on Halloween decorations by 2026, with 78% intending to buy them.
Affiliates can focus on searches like Halloween decorations for the home, outdoor Halloween decor, affordable Halloween decorations, and decorations for Halloween parties. Content that compares products based on price, size, and purpose can assist shoppers in making quicker choices.
Target provides an extensive selection of items, such as home essentials, clothing, beauty products, and electronics, making it an effective platform for Halloween shopping content. Affiliates have the opportunity to develop guides featuring Halloween decorations, party supplies, seasonal accessories, and themed costumes, directing readers to associated products via the Target.com Ecommerce CPS campaign on vCommission.
The campaign targets the United States and provides commissions based on categories, such as 3.5% for apparel and accessories as well as home and outdoor living. It features real-time tracking, deep linking, and a cookie duration of seven days. Promotions involving content and coupons are permitted, while cashback offers, paid media, influencer marketing, as well as email and SMS promotions are not allowed. Bidding on brand names is also prohibited, and the final approval for conversions relies on the validation from the advertiser.
Not every shopper wants to spend heavily on a seasonal celebration. Some look for inexpensive costume accessories, decorative lights, party supplies, jewellery, bags, phone accessories, and small gifts.
This opens up a chance for affiliates to create budget shopping guides and product comparisons. Keywords like budget Halloween accessories, Halloween items online, Halloween gifts for under $25, and inexpensive Halloween party supplies can draw in shoppers who have a clear idea of what they want.
AliExpress provides a wide range of products in categories such as fashion, accessories, electronics, home décor, and garden supplies, making it an excellent option for content focused on Halloween shopping. Affiliates can showcase costume accessories, decorative lights, themed jewelry, and party supplies, assisting readers in locating budget-friendly items for their Halloween festivities.
The AliExpress Ecommerce CPS campaign on vCommission supports worldwide traffic, deep linking, real-time tracking, and a three-day cookie duration. Commissions vary by category, reaching 6.3% for selected categories, including clothing, mobile accessories, and interior accessories. Affiliates are required to adhere to the campaign’s geographical targeting and keyword search limitations and should verify delivery timelines to guarantee that products arrive prior to Halloween.
Halloween makeup can transform an outfit without requiring an expensive costume. Beauty influencers can leverage these search trends to engage customers through tutorials, product reviews, and makeup guides for specific themes. Phrases such as Halloween makeup ideas, Halloween makeup kits, vampire makeup tutorials, and Korean beauty products fit seamlessly into this content.
YesStyle focuses on Korean beauty, skincare, cosmetics, Asian fashion, and accessories, which makes it an ideal choice for Halloween beauty content campaigns. Affiliates have the opportunity to produce makeup tutorials, suggest products for bold eye looks, or assemble beauty shopping guides for Halloween festivities, emphasizing items that can be used beyond the holiday season.
The YesStyle Ecommerce CPS campaign on vCommission is aimed at several countries, such as the United States, United Kingdom, Australia, and India. It provides a 3.5% commission for new users and 1.4% for returning users, with a cookie duration of 30 days and real-time tracking updates with a one-hour delay. Affiliates are permitted to create content and display ads, but are prohibited from using coupon, cashback, influencer, and paid search promotions. Additionally, affiliates must refrain from brand bidding and adhere to the campaign’s designated geographic constraints.
Halloween shopping also creates opportunities for items that aren’t typically associated with the season. Collectible figures, merchandise featuring popular characters, plush items, and blind boxes can appeal to fans who enjoy displaying or collecting their favourite designs.
These products are especially effective for creators who already produce unboxing videos, toy reviews, gift recommendations, or collection exhibitions. Using search terms like collectible toys online, character gifts, blind box figures, and POP MART collectibles can help draw in customers who have a specific interest in this category.
POP MART is renowned for its designer toys, blind-box collectibles, and iconic characters like MOLLY, DIMOO, SKULLPANDA, and THE MONSTERS. Affiliates can take advantage of the POP MART Ecommerce CPS campaign on vCommission to create Halloween gift guides, highlight collectible figures, or record themed unboxing videos for fans and collectors in the United States.
The campaign provides real-time tracking, deep linking, and a 14-day cookie duration, with commission rates of 2.8%, 3.5%, 4.2%, or 4.9%, depending on the specific product SKU. Content, coupons, cashback, and influencer promotions are permitted, along with several other approved methods. Nonetheless, search advertising and brand bidding are not allowed, and only eligible products can earn commissions. The final conversion approval is contingent upon the advertiser’s validation.
Halloween creates several buying opportunities and affiliates do not need to cover every category; instead, they should choose the ones that resonate with their audience and create valuable content around products that shoppers are already considering.
vCommission provides publishers with the chance to engage in campaigns across various ecommerce and lifestyle sectors, which may include options like POP MART, Target, AliExpress, H&M, and YesStyle depending on the current campaign status and market eligibility.
Join vCommission or log in to your publisher account to explore available global CPS campaigns, check their most recent terms, and select offers that align with your Halloween content. Begin with a targeted selection of products, publish in advance to attract shoppers who are planning ahead, and utilize campaign reports to inform your subsequent actions.