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Halloween is starting earlier than October 31. By early August, one in four consumers had already bought at least one Halloween item, according to the National Retail Federation. With shoppers planning costumes, parties, and seasonal purchases earlier, the Halloween shopping window is becoming much longer.
That early interest also leaves room for products that are not traditional Halloween purchases. The POP MART affiliate program gives them a way to bring collectibles into their seasonal content and promote a brand that already has an active fan base.
Halloween content has moved well beyond costumes and candy. Consumers are looking for ways to decorate, celebrate, and bring the season into their everyday spaces. NRF found that 42% of consumers who celebrate Halloween say fall weather inspires them to start shopping, while one quarter had already purchased a Halloween item by early August 2026.
POP MART’s collectibles can sit comfortably within that wider seasonal interest. A SKULLPANDA figure can become part of a Halloween room setup, a THE MONSTERS plush pendant can appear in a seasonal accessory video, and a blind box can become the focus of an unboxing post.
The appeal is also not limited to one character or collection. POP MART is known for IPs including MOLLY, DIMOO, SKULLPANDA and THE MONSTERS, giving publishers different products to introduce depending on what their audience already follows.
POP MART is a global designer toy and collectibles company known for its blind box collections, character IPs, and art toys. Its catalog includes small collectibles, plush products, figures, and larger MEGA collections designed for collectors.
The product range keeps changing with new launches and collections. Current products include the THE MONSTERS Hair Salon Series Vinyl Plush Pendant Blind Box, Hirono Mist Walker Series Plush Doll Pendant, SKULLPANDA Where Time Dwells Series Figures and CRYBABY × Care Bears Series Vinyl Plush Pendant Blind Box.
There are also higher value products such as MEGA SPACE MOLLY collections and larger character pieces. That range gives the POP MART affiliate campaign room to appeal to casual shoppers as well as dedicated collectors.
The POP MART affiliate program is available with vCommission as a United States ecommerce CPS campaign. Here are the details publishers should know before promoting it:
The range of products available through POP MART gives affiliates several ways to build seasonal content.
Blind boxes can work particularly well for unboxing videos because the reveal itself becomes part of the content. Plush pendants can fit accessory-focused posts, while figures can be featured in desk setups, room displays, or collector content.
Some products POP MART campaign affiliates can promote include:
The price range also creates different content possibilities. Lower-priced collectibles can work well for casual gifting or impulse-focused content, while larger MEGA collections can be introduced through collector videos where the product itself is the main attraction.
The POP MART affiliate campaign can suit publishers whose audiences already engage with collectibles, designer toys, character merchandise, or visual ecommerce content.
Influencers can use short-form videos, unboxings, and product showcases to introduce individual collections. Coupon and cashback publishers can promote qualifying offers, while content publishers can build seasonal posts around character collections and gift ideas.
The POP MART campaign also allows Telegram, influencer, video, native, display, and social media promotion. Mobile app promotion is allowed, along with software, push, and pop traffic.
The best Halloween angle for the POP MART affiliate program does not need to turn every product into a spooky product. The stronger connection can come from the way people already use collectibles during the season.
A creator could film an unboxing with a Halloween setup, show a character collection on a decorated shelf, or feature a plush pendant as part of a seasonal accessory look. A collector could also compare pieces from different series and highlight a favorite character for the season.
The launch calendar for POP MART Halloween Sale gives publishers another content angle. New releases can create natural reasons to post because audiences already have an interest in discovering what is coming next. A product-specific post can then use the affiliate deeplink to take interested users directly to the relevant page.
That keeps the content focused on something people actually want to see rather than adding Halloween references simply for the sake of the season.
Halloween gives publishers a longer seasonal window to build content around shopping and gifting. Starting early gives you time to test different offers and see what gets the strongest response before the final week of October.
With vCommission, you can explore ecommerce affiliate programs, such as the POP MART campaign, that cover different shopping needs during the season, not just collectibles. The dashboard lets you track campaign activity and sales, while affiliate managers can help with campaign terms and tracking questions.
Sign up with vCommission and explore the POP MART campaign and other best ecommerce affiliate programs
Payouts range from 2.8% to 4.9% of the order sale amount, depending on the SKU.
No. PPC and brand bidding are not allowed.
The cookie duration is 14 days.
Yes. Multiple conversions are supported.
Yes. Mobile app promotion is allowed, although the campaign itself does not track app conversions.