Have you ever found yourself juggling boxes of supplements, uncertain about the benefits they provide? Or perhaps you’re trying to shed those extra kilos and wondering if supplements could be the missing piece in your weight loss journey. In a world dominated by diet trends and quick fixes, finding the right supplement can often make all the difference—but how can you determine what’s truly effective for you and your audience?
In India, the supplement market is rapidly growing and is driven by increasing health and wellness awareness. The Nutra industry, encompassing supplements, weight management products, and functional foods, is witnessing a surge in demand. For affiliates, this presents a golden opportunity to tap into a booming sector that consistently caters to consumer wellness needs. This thriving industry not only provides a stable revenue stream but also enables affiliates to engage their audiences with personalized content that aligns with their health goals. By promoting scientifically-backed solutions, affiliates can build trust while achieving profitability in this high-demand space.
Recognizing the immense potential in the Nutra industry, we hosted an exclusive webinar in partnership with Affiliate Social. Featured Geet Sarna, CEO of Nutrafy Wellness as a guest speaker and Parul Bhargava, CEO of vCommission as host, together shed light on India’s rapidly growing Nutra market and shared actionable strategies for affiliates looking to grow in the digital space.
Nutra, short for nutraceutical, is a rapidly growing affiliate niche that focuses on addressing people’s wellness needs with solutions backed by science. As Parul mentioned, this vertical has experienced substantial growth globally and in the Indian market over the past decade. Nutra has become a favorite category for affiliates to target in their campaigns, offering a stable vertical with high potential. It is known for hot-selling, high-demand products that cater to health-conscious consumers. The vertical thrives on high-converting ads and impressive click-through rates, often utilizing grey hat strategies that further enhance its appeal. While scalability is a key strength, capping by advertisers can sometimes pose challenges. However, this niche invites traffic from various platforms, allowing affiliates to create creative content that resonates with their audience, further enhancing its appeal.
The webinar began with an introduction to Nutrafy Wellness, a trailblazer in the Nutra industry and a trusted e-commerce platform catering to the Indian market. As a hub for global health and wellness brands, Nutrafy focuses on providing safe and effective healthcare products backed by in-depth research and development. Their in-house approach ensures quality at every step.
Geet Sarna, CEO of Nutrafy, highlighted the support Nutrafy provides to affiliates, offering features like customizable landing pages, regional language translations, and no restrictions on sales volume. Additionally, affiliates gain access to fresh landing pages designed to enhance performance and drive conversions. By partnering with leading global brands, Nutrafy is at the forefront of India’s rapidly growing health and wellness market. Its product brands include:
HairVosk: An advanced hair care solution that promotes thicker, healthier hair, addressing a common wellness concern for many consumers.
CrazyNutrition: A high-performance nutritional supplement brand crafted for athletes and active lifestyles, ensuring optimal energy and recovery.
Turning clicks into conversions is the ultimate goal for any affiliate marketer. As Geet specified in the webinar, actionable strategies to make every stage of the customer journey count, ensuring maximum impact and profitability.
A streamlined and intuitive checkout process is essential for reducing cart abandonment and improving the overall user experience. A seamless, easy-to-navigate checkout system encourages customers to complete their purchases without hesitation. Optimizing this process includes reducing unnecessary fields, offering multiple payment options, and providing clear shipping and return policies.
Custom pop-ups during checkout can be highly effective in retaining users who might be about to abandon their carts. These pop-ups can include incentives like discounts, free shipping, or additional product recommendations. The goal is to make the ordering process more convenient, ensuring users don’t leave without completing their purchase. Showing the pop-up just before users attempt to exit the page is crucial as it ensures that you capture their attention at the right moment, improving conversion rates.
Clearly communicating the benefits and features of a product addresses potential customer concerns and simplifies their decision-making process. The key is to break down the product’s value propositions in a concise, easy-to-understand manner. Use bullet points, images, and short descriptions to showcase how the product solves a problem. Reducing uncertainty and highlighting key features builds trust, which guides users to confidently proceed to checkout.
Integrating a trusted and widely recognized checkout system like Shopify is crucial for building customer confidence. Shopify is a secure platform that ensures a smooth and familiar process for customers, which is essential for reducing friction at the point of purchase. Since 95% of online stores use Shopify, customers are likely already familiar with its checkout experience, making them feel more comfortable and increasing the likelihood of completing their order.
Pre-landers are a powerful tool for guiding users through a personalized journey before they reach the product page. These pages provide tailored content, address specific concerns, and warm users up for a purchase. By filtering traffic based on customer needs or interests, pre-landers ensure users are only shown relevant products, increasing engagement and boosting conversion chances when they reach the custom landing page. Gamification enhances this process by adding interactive elements like quizzes or games, offering incentives such as discount codes. This makes the experience fun and engaging, motivating users to continue with the buying process and priming them for conversion.
User-generated content (UGC) plays a critical role in building trust and driving conversions. Testimonials, product reviews, and before-and-after stories from real customers provide authenticity that resonates with potential buyers. UGC is particularly effective when placed on pre-landers or landing pages, as it adds credibility and addresses the natural skepticism many customers have when making an online purchase. In addition, AI-generated images can complement these testimonials by providing customized, realistic visuals that help potential customers envision themselves using the product.
In today’s fast-paced digital world, capturing the viewer’s attention quickly is more important than ever. The first few seconds of a video ad are crucial for keeping potential customers engaged. A strong, creative hook—whether it’s an intriguing question, a surprising fact, or a visually captivating moment—immediately draws in the audience and sparks curiosity. As Parul emphasised, while the hook doesn’t necessarily have to be directly related to the product, it’s important that it resonates with the viewer’s interests or pain points. This tactic helps increase engagement, and as the viewer continues watching, they are more likely to convert by the end of the ad.
Maximizing your earnings has never been simpler. Nutrafy’s seamless flow for Nutra offers guides affiliates through a structured journey—from ad to pre-landing page, custom landing page, checkout, and finally, to payout. With efficient tracking and weekly payments, affiliates can rely on a transparent and hassle-free process every step of the way.
Further Geet mentioned that At Nutrafy, the process is seamless. When a customer places an order, it is initially tracked as “pending.” As the order progresses—first to “shipped” and then to “sale” upon delivery—affiliates can track the status and see their payout once the sale is confirmed. Nutrafy’s efficient tracking system ensures that affiliates can raise invoices once the sale is confirmed, typically within seven days. The best part is that affiliates are paid weekly, with no delays, making the process transparent and reliable.
The Nutra industry in India offers a tremendous opportunity for affiliates to engage with a rapidly growing market focused on health and wellness. In this webinar, Geet highlighted key strategies to optimize marketing efforts, including enhancing product pages for a better user experience and creating custom landing pages tailored to audience needs. Further, Parul emphasized the importance of optimizing every stage of the affiliate funnel—from pre-landers to checkout—to maximize conversions.
Leveraging customer testimonials and streamlining the checkout process to reduce friction were also key focus areas. These practical tips equip affiliates to boost performance in the Nutra industry. Nutrafy’s seamless platform, transparent tracking system, and weekly payment cycle further ensure affiliates’ success with timely payouts and efficient order management. By partnering with Nutrafy, affiliates can confidently tap into this thriving market, supported by the strategies and insights shared by Geet in the webinar.
Ans: While Google performs well for Nutra, Meta is more scalable. Nutra-branded offers on Google often fall into the black hat category, which can limit effectiveness. However, Meta offers a Gray Hat approach that works well for Nutra campaigns. Geet also recommends Snapchat, as it’s a growing platform, especially for Nutra-branded offers.
Ans: If your CPC and CTR are good but orders aren’t coming in, the issue could be with your landing page. Check the landing page’s CTR to see if visitors engage after clicking the ad. Ensure the page aligns with the ad’s messaging and provides a seamless user experience. A mismatch between the ad and landing page can lead to low conversions despite good ad metrics.
Ans: COD is preferred in markets like India because there are no chargebacks, unlike in the US. This reduces payment-related issues and increases trust. Without pre-approval limitations, affiliates can be more confident in the transaction, which leads to higher conversion rates, lower CPAs, and a broader campaign reach.
Ans: Geet shared, “I entered the Nutra industry when an advertiser approached me to run campaigns for non-branded Nutra products like garcinia, green coffee beans, and apple cider. At that time, e-commerce campaigns were mostly limited to platforms like Flipkart and Myntra. Running Nutra campaigns delivered exceptional results, better than any other e-commerce campaigns I had worked on. Those results inspired me to focus on Nutra as a business.
Ans: Geet explained that the most significant marketing challenge is dealing with constantly changing regulations on platforms like Meta, leading to frequent ad rejections, especially in the US. Despite these hurdles, Nutrafy continues to run campaigns and adapt to the evolving landscape. They aim to expand their product range, reach more customers, and introduce new products, enabling continued growth and a broader audience.
