Not All Heroes Wear Capes, Some Wear Watches, Shoes, and That Old Favorite Shirt.
Your father may not say it, but he remembers every small gesture. Every hand-drawn card, every late-night talk, every time you picked a gift just for him. Father’s Day is one of those rare occasions where the market meets emotion. And for affiliate marketers, that means it’s also an ideal time to ride the wave of high buying intent.
In India, Father Day offers and the shopping scene are booming with categories that go well beyond traditional choices. From premium watches and sustainable footwear to luxury skincare, curated gifting platforms, and travel experiences, today’s buyers want options that reflect the uniqueness of their dad.
With vCommission’s robust lineup of top-performing CPS campaigns, affiliates get the support, tracking, and trusted brands they need to make the most of this moment. Let’s break down the categories and the brands you can promote in 2025.
Fashion gifts are always popular, and when it comes to Father Day special offers, the safest (and smartest) bets lie in classic categories: casual shirts, polos, trousers, jackets, and even loungewear. Here are the vCommission’s affiliate programs that you can promote:
Shoes might not be the first gift idea that comes to mind, but they should be. In 2025, sustainable, comfortable, and durable footwear is on-trend, especially for working dads, traveling dads, and fitness-focused dads. Here are the key affiliate campaigns to explore:
Gone are the days when skincare was a women-only category. Modern consumers understand the value of grooming kits, moisturizers, and skincare routines, especially as Father Day offers gifts. Top affiliate-ready skincare brands:
Yes, jewellery for men is on the rise, especially minimalist silver pieces, engraved items, and statement accessories. Gifting jewellery to dads can be surprisingly emotional and stylish, particularly when it includes a personal touch. Best affiliate picks are Giva, which offers sterling silver jewellery with gifting-ready packaging. The emotional angle works beautifully for Father’s Day campaigns. Another one is Salty, which offers bold, urban designs ideal for Gen Z gifting. Works well for edgier content styles or Telegram channels focused on men’s fashion.
For last-minute buyers or those seeking something more flexible, curated gifting platforms like IGP.com are a one-stop shop. They offer everything from Father’s Day gift hampers and cakes to personalized mugs and grooming kits, making them a reliable fallback for anyone short on time. IGP is India’s leading gifting platform. It offers hampers, flowers, grooming kits, cakes, and personalized items.
For shoppers who want to give something premium and unforgettable to their beloved fathers, luxury items remain a top-tier category. Watches, perfumes, and leather accessories from legacy brands like Titan offer both sophistication and sentiment. Titan is a legacy brand known for watches, perfumes, and accessories. Excellent for milestone moments like a dad’s 50th birthday, retirement, or first Father’s Day.
With the boom of travel enthusiasts in 2025, not limited to adults alone, experiential gifting has become the perfect choice for Father’s Day. Whether it’s a short trip, a getaway plan, or even the gear to support an adventure, travel-focused Father’s Day gift hampers are booming in 2025. Affiliate campaigns to tap into include ClearTrip, one of India’s leading platforms for booking flights, hotels, and holiday packages. Another one is Wildcraft, which offers outdoor gear, backpacks, and adventure clothing. Perfect for dads who love road trips or weekend hiking.
Here are targeted content formats and themes that you, as an affiliate, can use:
It’s best for formats like blog, YouTube, and Web Story. Here are some content ideas:
Can be used in the Instagram carousels, emailers, and comparison blogs. Here are some content Ideas:
Formats like Telegram deals, WhatsApp groups, and microblog are best for these posts. Some of the best content Ideas: “Too Late to Find a Gift? These Are Ready-to-Ship & On Sale” (Promote IGP, Myntra, Cleartrip, Titan) and “Instant Gifting Options That Feel Personal” (Gift cards, digital subscriptions, IGP curated gifts).
This type of content is best for Instagram captions, short-form videos, and email copy. Some great content ideas are: Share a memory and end with “This year, I’m gifting my dad a watch from Titan, because some bonds deserve timeless things.” Reels with “Dad, I remember when you… This year, I found a gift that says…….”Link to Giva or Forest Essentials.
Formats like Instagram Reels, YouTube Shorts, and Pinterest Pins perform the best. Some trending content ideas are: “Top 3 Gifts Going Viral This Father’s Day” (Promote stylish watches, silver bracelets, grooming kits) and “What Indian Dads Actually Want in 2025” (Based on surveys or creator polls, link to actual products).
Such content can be used in formats like Blog, Instagram carousel, and deal post. Here is what you can do: “Build Your Own Father’s Day Gift Hamper”. Include Giva bracelet + Titan watch + Foxtale skincare and “Gift Packs That Do More Than Say Thanks”. Link to Wildcraft backpack + Forest Essentials + Levi’s.
The formats, including Telegram posts, WhatsApp stories, and Emailers, can be used. Here are some content ideas:
These content types perform great in Instagram Reels, YouTube Shorts, and Blogs. Here is what you can create:
You can use Pre-written email templates for personal or community newsletters. Ideas: “Still Thinking What to Gift Dad? We Found 7 Options He’ll Actually Use” and add a CTA: “Start with his style. “Hot Myntra Deals” or “Grooming for Dad. Explore Foxtale”.
This is unique and interesting. You can use formats like Listicle, YouTube video, and humorous Reel for this content. Ideas: “5 Things Dads Pretend to Like (and What You Should Get Instead)”. “Socks Again? No Thanks. Try These Ideas.” Link to Neeman’s, Titan, Wildcraft.
When the shopping season picks up, you need more than just good offers; you need a partner that helps you earn smoothly. That’s where vCommission comes in.
With access to top-performing brands like Myntra, Titan, IGP, Neeman’s, Foxtale, and Cleartrip, you don’t have to go looking for campaigns that convert; we already have them for you.
But that’s just the start.
Here’s how vCommission helps you get the most out of every festive season or sales moment:
To scale up this Father’s Day campaign, vCommission gives you the right tools, trusted brands, and complete visibility so you can earn with confidence.
Father’s Day in 2025 is a deeply personal opportunity to connect with shoppers looking to show appreciation for their dads. When they’re shopping for stylish clothes, thoughtful skincare, a timeless watch, or a surprise getaway, you have the content ideas and campaigns to turn clicks into conversions.
With vCommission, you get the reliable partner you need to make your Fathers Day deals and promotions successful, from the first impression to the final sale.
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