Some days drive traffic. Others drive connection and commissions. Friendship Day is both. It’s one of those rare occasions where emotion meets action. People aren’t just shopping, they’re searching for gifts that feel right.
Gift-buying becomes intentional; think skincare sets that show care, personalised bracelets that hold meaning, or matching sneakers that celebrate shared style. When intent is high, conversions follow. And this shift in intent creates the perfect window for affiliate marketers.
Instead of pushing random offers, you now have the chance to match real emotions with real solutions. A 2025 report by Wix shows that seasonal campaigns like Friendship Day see up to 32% higher engagement compared to regular promotions. Because when timing and relevance align, people click with purpose.
This blog shares 8 high-converting campaign ideas that are easy to implement and built for the affiliate ecosystem. You’ll also find examples from active campaigns across beauty, fashion, gifting, and more, so you can start planning today.
When people look to appreciate their best friends, they’re often browsing for thoughtful, budget-friendly gifts like skincare kits, jewellery, accessories, and wellness hampers. And they’re not browsing casually; many have purchase intent, especially if there’s a time-sensitive offer or limited deal involved.
That’s why affiliates are uniquely positioned to capture that intent. By promoting curated gift ideas and highlighting real discounts, affiliates can tap into the emotional tone of the occasion and guide users from browse to buy.
A leading report from Retail Research Trends indicates that the gifting market in India was valued at USD 75.16 billion in 2024 and is projected to grow to USD 92.32 billion by 2030, expanding at a steady CAGR of 3.55%. Clearly, gifting is no small matter, and occasions like Friendship Day play a meaningful role in that growth.
When your readers are already in a gifting mindset, a well-timed campaign, like promoting Swiss Beauty bundles or Giva jewellery sets can feel less like a sale and more like a helpful suggestion. A lot of these campaigns offer discounts, combos, or cashback, which encourages people to shop. That’s why affiliates usually get more clicks and sales during Friendship Day.
Let’s discuss some of the high-converting campaign ideas you can use this Friendship Day to boost your conversions and grow your affiliate earnings:
Beauty products are a consistent favorite for Friendship Day gifts. In fact, according to Statista, the Global beauty market projected to reach $677.19 billion in 2025, growing at 3.9% CAGR. From lip kits to fragrance combos, these products offer the right mix of affordability and charm. Swiss Beauty is currently running offers like flat 15% off above ₹899 with codes. There’s also a value-packed “Buy 4 for ₹999” deal on select items, along with free shipping on orders above ₹399.
Tira Beauty offers up to 70% off on categories like skincare and makeup, with an additional ₹500 off for first-time users. Affiliates can create “First Order Offer” promotions on Telegram, cashback sites, mobile ad banners, or deal posts. Phrases like “Your first beauty order, almost free!” paired with limited-time urgency messaging can nudge new users into converting quickly.
This kind of bundle-based pricing works well with younger audiences. Affiliates can drive better results by using carousel creatives, makeup swatches, and video demos to highlight these as ready-made gift packs.
Jewelry gifting is booming, and the market is expected to grow from $366.79 billion in 2024 to $578.45 billion by 2033, at a 5.3% CAGR according to the Grand View Research. Jewelry always holds emotional value, especially when it’s lightweight, stylish, and affordable.
Giva’s ongoing offers include up to 50% off, an extra 15% off with code, ₹500 off on orders above ₹1999, and Buy 3 Get 20% off. These overlap nicely with the Friendship Day–Raksha Bandhan shopping window.
Affiliates promoting Giva can use messaging around personalized gifting, such as initial pendants or charm bracelets that symbolize connection. Simple storytelling in ad copy, like “One charm for every memory,” can help drive better CTRs.
Clean skincare is now seen as an act of care, and the Global skincare market is expected to reach $122.11 billion in 2025, growing to $194.05 billion by 2032 at a 6.84% CAGR, according to Fortune Business Insights. Many people look for thoughtful gifts that focus on self-care, which makes this a great time for brands with natural, Ayurvedic, or simple skincare products.
For example, Nourish Mantra has ready-made combos that work well as gifts. Right now, they’re offering 10% off with a code and free samples on select orders. These make excellent gifts for audiences who value mindful products. Affiliates can frame Nourish Mantra kits as thoughtful, self-care gift sets, ideal for first-time skincare users or friends who love natural beauty. Before-after images and product review content tend to work best in this niche.
Promote skincare duos or “starter kits” as budget-friendly gift ideas. Testimonials and real results content (before-and-after photos) tend to boost CTRs in this vertical.
Fashion-forward gifting often includes shoes, especially for best friends who share the same sneaker obsession or streetwear aesthetic. The Global footwear market projected to reach $306.04 billion in 2025, growing to $378.18 billion by 2033 at 2.4% CAGR according to Global Growth Insights. Whether it’s chunky sneakers, formal shoes, or limited-edition drops, stylish footwear adds a personal edge to any gift.
BaccaBucci offers up to 75% off on shoes, belts, and wallets, along with an additional ₹400 off on carts above ₹4999. No coupon code is needed, making it easier to convert.
Affiliates can position this campaign for fashion-loving Gen Z buyers. Use short-form content or Instagram story ads with hooks like “Gift your bestie a style upgrade” or “Sneakers made for shared memories.”
Personalised gifts are always popular, especially around Friendship Day. Things like gift hampers with custom notes or fast delivery often get more orders, especially in the last couple of days before the occasion. The personalised gift market is growing quickly and is expected to double in the coming years.
IGP is running strong offers like up to 70% off, ₹500 off on orders above ₹2699, and extra 20% off with coupons. Some gifts also come with free combos, making them perfect for last-minute shoppers. Simple lines like “Delivered in 24 Hours” or “Few Hampers Left” in your ad copy can help you get more clicks.
For mass appeal, nothing beats affordable fashion. Platforms like Shopsy makes it perfect for Friendship Day campaigns aimed at mass appeal. With prices starting under ₹299, free delivery, and discounts of up to 90% on categories like fashion, kitchenware, home décor, and personal care, it’s a go-to platform for affordable gifting.
It’s especially effective for reaching Tier 2 and Tier 3 audiences, where budget plays a big role in purchase decisions. Affiliates can lean into this with regional content, listicles like “Top 5 Gifts Under ₹299,” or relatable posts that work well on Facebook and WhatsApp. Simple pitch, wide reach, strong potential.
Watches make classic Friendship Day gifts, stylish, reliable, and always appreciated. Titan’s name brings trust and quality, which increases CTR and conversion for affiliates. Titan has in store up to 60% off on select models during Prime Day and Flat 10–20% off on Karishma, Neo Gents, and Raga collections. Global watch market expected to grow at 1–3% CAGR through 2025, with Asia leading demand according to the Mckinsey Report.
These offers work well across content, mobile, cashback, and even influencer videos. Promote them with messaging like “Celebrate every second of your friendship” or “Timeless gifts for timeless bonds.”
Wellness gifting is on the rise, and the market is projected to grow at 8–10% CAGR, with demand for clean, functional products. Many wellness-focused brands like TryBloom are getting attention. Their current offer includes 30% off sitewide with code and up to 58% cashback on select products. Orders above ₹299 get free delivery.
This campaign is ideal for creators producing lifestyle or wellness content. Influencer reels or short YouTube videos like “5 Meaningful Gifts Your Friend Will Actually Use” can drive strong engagement. These products also work well in educational or product-led blogs.
Affiliate marketing works best when it meets people in their moment, and Friendship Day is one of those moments. People aren’t just browsing; they’re looking for meaningful, thoughtful gifts. For affiliates, that’s a clear signal to step in with well-timed, well-matched offers.
The campaigns shared above tap into a wide range of interests, from beauty to fashion, self-care to personalized picks, giving you enough variety to match any audience or platform. If you create content, run performance ads, or manage coupon and cashback traffic, this is a seasonal opportunity worth seizing.
Choose the right mix, plan your strategy early, and stay consistent. A single occasion can drive lasting results, especially when backed by strong offers and smooth execution. With the right affiliate network like vCommission, turning this traffic into trusted commissions is just a few clicks away. So sign up now!
