Shoppers start browsing deals atleast a month before Black Friday sales. They compare prices, check reviews, maybe add a few items to their cart, but they don’t buy right away. By the time the big day arrives, they’ve already decided what they want and where to buy it.
This is the new Black Friday. The season has stretched, so affiliates have more chances to influence buying decisions. The opportunity is huge, online spending is expected to reach $80–$82 billion this year, up from $74.4 billion in 2024 (VenueLabs), but only if you put yourself in the shopper’s shoes.
The affiliates who succeed are the ones who plan, pay attention to trends, and pick campaigns that actually match what people are searching for. It’s not about pushing every deal you see; it’s about sharing the right offer at the right time.
Let’s go through the top 5 Black Friday trends for 2025 and high converting affiliate programs you can promote.
Black Friday shopping now stretches over several weeks and even months. People don’t buy everything at once; they explore, compare, and decide at different times. Affiliates can use this to their advantage by breaking their promotions into stages: early posts to introduce products, reminders to engage undecided buyers, and last-minute pushes to capture urgent purchases. Keeping track of engagement at each stage is crucial. By seeing which messages drive clicks or interest, you can adjust your black friday affiliate marketing strategy for better results.
Shoppers spend time researching products before buying. They look for comparisons, reviews, and explanations. Affiliates can provide value by creating content that helps them decide, such as “best product lists,” step-by-step guides, or detailed reviews. Using different formats videos, social posts, emails, coupon sites, cashback platforms, apps, SMS, Telegram, influencers, social and native ads, push notifications, or incentivized campaigns.
Many shoppers are willing to try new brands if they see a compelling reason. This creates an opportunity for affiliates to introduce products that are unique or different from what people already know. Focus on what makes a product special, its design, features, or value compared to well-known alternatives. Testing different approaches, like reviews, videos, or social posts, helps you understand which messages resonate with your audience and lead to conversions.
Shoppers often look for ways to buy higher-priced items without straining their budget. Flexible payment methods, discounts, or clear comparisons between products can make a difference in their decision-making. Affiliates can highlight these benefits in their content or promotions, helping shoppers see why a product is a good deal. Being clear and practical in your messaging makes it easier for buyers to take action confidently.
Traditional Black Friday categories, fashion, travel, utility, and finance, still dominate sales. Affiliates can combine both approaches: promote popular products for reliable conversions, and include niche items to stand out and attract new audiences. Observing trends, seasonal searches, and interest spikes can guide what to focus on, helping you diversify your black friday affiliate marketing promotions for better overall performance.
Let’s get into the programs you can actually promote right now with vCommission:
Shopify is the go-to platform for anyone starting an online store, especially during the holiday season when many are thinking “new year, new business.” With vCommission’s 400-day cookie, even sign-ups months later count for commissions. You can promote via influencer posts, push notifications, email campaigns, generic search ads, or video tutorials. Showcase your audience how to launch a store with quick-start email guides, influencer success stories, or social video walkthroughs.
Sign up with vCommission to access Shopify!
Amazon is the world’s largest online retailer, known for its massive product selection and fast delivery. Black Friday brings huge traffic, making it a high-converting platform for affiliates. When promoting with vCommisosn, it’s a one-day cookie, making timing crucial. Use social media posts, SMS campaigns, cashback platforms, or video content to drive immediate purchases. Highlight products with visual gift guides on Instagram or TikTok, SMS deal alerts, or cashback saving tips to convert fast.
Join vCommission to start promoting Amazon today!
Shein offers trendy fashion at unbeatable prices, making it a favorite for Black Friday shoppers. vCommission allows a 155-day validation period, giving you flexibility to earn over weeks. Promotion channels include mobile apps, social media, SMS, Telegram, influencer content, push notifications, video ads, and coupon platforms. Capture attention with TikTok/Instagram haul videos, Telegram deal updates, or app-based fashion pick guides.
Sign up with vCommission to promote Shein now!
Nike is one of the most recognized sports brands worldwide, making it a natural choice for Black Friday shoppers looking for gifts or seasonal upgrades. Affiliates can earn profit promoting Nike with vCommisison via email campaigns, social media, push notifications, influencer content, video ads, and pop campaigns. The 150-day validation period gives time to target fitness-focused audiences. Content that works includes Instagram reels for sneaker drops, email gift guides, or push notifications for seasonal sales.
Join vCommission to start earning with Nike!
Tommy Hilfiger is a globally recognized fashion brand, known for its premium yet accessible clothing, accessories, and lifestyle products. It’s a go-to choice for shoppers looking for stylish holiday gifts. When you join the program with vCommisison you get access to promote through mobile apps, email campaigns, push notifications, coupon/cashback platforms, influencer posts, or search/display ads. With a 30-day cookie and 70-day validation, both early and last-minute shoppers can generate commissions. Focus on holiday gift guides in emails, influencer posts showcasing premium gifting, or app notifications highlighting Black Friday deals.
Sign up with vCommission to promote Tommy Hilfiger!
Walmart is a leading retailer known for value-focused products, attracting budget-conscious shoppers during Black Friday and the holiday season. vCommission allows promotion through email campaigns, coupon/cashback platforms, or incentivized channels, with a 3-day cookie for urgent conversions. Highlight weekly deal roundups in emails, top-value posts on coupon platforms, or incentivized content driving fast purchases.
Join vCommission to start promoting Walmart!
Paramount+ is a popular streaming platform offering a wide range of shows, movies, and exclusive content, especially appealing during the holiday season when people binge at home. When prompting with vCommisison, affiliates can use social media, email, push notifications, influencer posts, video ads, or incentivized campaigns to promote. The 20-day cookie with 65-day validation gives time to capture both subscriptions and gift purchases. Showcase top binge-worthy shows on social media, gift subscription tips via email, or video teasers.
Sign up with vCommission to start promoting Paramount+!
Malaysia Airlines is a trusted choice for travelers booking international flights. Affiliates can promote via content, coupon/cashback platforms, mobile apps, email, SMS, Telegram, influencer posts, push notifications, video ads, or incentivized campaigns through vCommission. With a 7-day cookie, you can earn on flight bookings made within a week of clicks. Focus on email campaigns highlighting seasonal flight deals, push notifications about last-minute offers, or social posts showcasing destination tips to match allowed channels.
Sign up with vCommission & promote Malaysia Airlines!
Qatar Airways is known for premium international travel and holiday packages. With vCommission, affiliates can leverage social media ads, email campaigns (post-approval), push notifications, coupon/cashback platforms, and incentivized channels. The 30-day cookie allows conversions even if customers take a few weeks to book. Share social posts comparing flight deals, push campaigns about festive discounts, or incentivized campaigns highlighting luxury travel options.
Join vCommission to start promoting Qatar Airways!
Desire Experience specializes in unique luxury travel packages and experiences. With a 1-year cookie via vCommission, your content can continue earning long after publication. Promotion is allowed through content, coupon/cashback platforms, email, media buying (search generic), sub-networks, and incentivized campaigns. Highlight luxury getaway features in email campaigns, search ads for adventure trips, or cashback offers on unique experiences to align with allowed channels.
Sign up with vCommission to earn with Desire Experience!
Traveloka is a popular platform in Asian markets for booking flights, hotels, and activities. Affiliates can promote via content, coupon/cashback platforms, sub-networks, pop, push notifications, video ads, and incentivized campaigns through vCommission. With a 14-day cookie, you can earn on bookings soon after clicks. Focus on video content showing travel tips, push campaigns with hotel deals, or coupon platform posts for seasonal offers.
Join vCommission to start promoting Traveloka!
SEMrush is a top tool for marketers, agencies, and bloggers aiming to grow their online presence. With a 370-day cookie via vCommission, your referrals can convert even months after first clicking. Promote SEMrush through search/native/display ads, influencer campaigns, content, mobile apps, video, or Telegram posts. Use video demos showing keyword research, influencer tutorials, or case-study posts that align with allowed channels to engage your audience.
Sign up with vCommission & start promoting SEMrush!
FastestVPN keeps users safe online, making it highly relevant during holiday shopping or travel season. With vCommission, you can leverage content, coupon/cashback platforms, email, SMS, Telegram, influencer posts, software promotions, media buying (search, social, native, display), push notifications, pop-ups, video, reseller, or incentivized campaigns. The 90-day cookie gives you weeks to convert interested users. Share privacy-focused posts on social, short explainer videos, app notifications highlighting deals, or incentivized campaigns on cashback platforms to match the channels.
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DreamHost offers reliable web hosting for bloggers, entrepreneurs, and small businesses looking to start online. Affiliates can promote via email, SMS, Telegram, influencer campaigns, content, media buying (search, social, native, display), pop, or push notifications with vCommission. The 30-day cookie and 55-day validation let you earn on sign-ups even after a few weeks. Highlight email campaigns showing hosting plans, push notifications on discounts, or influencer content showing setup tutorials to match allowed channels.
Sign up with vCommission to start promoting DreamHost!
BuddyLoan provides personal loans for holiday shopping, emergencies, or bills. Through vCommission, affiliates can promote using email, SMS, media buying (search, social, display), sub-networks, push notifications, video ads, coupon/cashback platforms, or incentivized campaigns. With a 20-day validation period and a 30-day cookie, there’s enough time for referrals to convert. Highlight email campaigns about holiday financing, social ads on emergency loans, or cashback offers for quick approvals to fit allowed channels.
Sign up with vCommission & promote BuddyLoan!
MyLendingWallet helps U.S. audiences access instant personal loans. Affiliates can leverage email campaigns, SMS, or media buying (search, social, display) through vCommission. The 30-day validation and cookie ensure leads have time to convert. Create email sequences showcasing seasonal loan options, SMS alerts about quick approvals, or display ads comparing flexible loan plans.
Join vCommission to promote MyLendingWallet!
CompareCarUSA helps users compare auto insurance policies efficiently. Through vCommission, promotion is allowed via media buying (social). With a 30-day validation and cookie, you can reach car buyers and people looking to switch policies. Focus on social ads targeting life events like new car purchases or insurance renewal, highlighting cost savings and options.
Sign up with vCommission to promote CompareCarUSA!
BestAutoInsurance offers auto insurance leads for the U.S. market. Affiliates can use media buying (social) to promote through vCommission. The 30-day validation and cookie are perfect for year-end policy switches. Highlight social campaigns emphasizing affordable coverage options, comparison posts, or urgent insurance reminders during black friday sales.
Join vCommission & earn with BestAutoInsurance!
Black Friday 2025 is a huge opportunity to earn, and vCommission makes it easy for affiliates to cash in. The key is picking the right campaigns and using the promotion channels that work best for your audience. Highlight seasonal deals, try different strategies, and focus on what shoppers actually want; your efforts will pay off. With real-time tracking, transparent reporting, and multiple promotion ways, you can focus on sharing the offers that resonate with your audience.
Sign up with vCommission today and start turning your Black Friday campaigns into real commissions that add up.
