Harish Rana
2+

Years with vCommission

Akansha Rawat

Associate Manager - Affiliate Growth

Introduction I'm Akansha, and I work as an Associate Manager in the Affiliate Growth department at vCommission. I joined in 2023, and it's been an incredible two-year journey so far. What I love most here is the culture that pushes you to go beyond your limits.
What's one thing you love the most about working in affiliate marketing? It's like dating. Finding the right match, keeping them interested, and showing them you're worth it. Sometimes ghosting also happens, but when you find the right partner, it just feels perfect.
If your job were a series on Netflix, what would be the title and genre? The title would be Kabhi Khushi Kabhi Gham. It's not the same every day; some days are full of wins, others are challenging. That's what makes it exciting.
If you had to describe your job role to a 10-year-old, how would you do that? I'd say, “I help brands get famous online by teaming up with smart people who know how to grab attention.”

Life at vCommission

What's your biggest learning since joining vCommission?

At first, I was very scared of data. But after joining vCommission, my approach became data-driven. I've learned that speed is currency, how quickly you respond, how fast you get closer, and how transparent you are makes all the difference.

Describe a moment at work when you felt like, 'Yes, this is exactly where I belong'?

Six months into my journey, one of my affiliates sent an appreciation email to Parul ma'am. She mentioned that I took her account from zero to crores. Parul ma'am shared that on the announcements board, and everyone congratulated me. That moment felt like career validation.

At Work

What's your secret weapon for building strong affiliate relationships?

Being clear. I don't overpromise, and I don't pretend to know everything. That honesty keeps relationships strong and long-term.

Describe your workstyle using a meme or emoji.

There's this meme of Virus from 3 Idiots staring at his stopwatch. That's me when I've texted someone something urgent for work and I'm waiting for their reply.

If you could bring any brand on board instantly, who would it be and why?

It would be Blinkit. Quick commerce is hot right now, and Blinkit has everyone's attention. With affiliate-exclusive coupons, we could really scale campaigns.

Getting Personal

What’s your favorite way to recharge after a long day at work?

I live in Delhi, and you know how Gurugram-Delhi traffic is during peak hours; it's survival mode. But when I finally reach home, I’m greeted by a wagging tail at the door. Cuddling my dog melts all the tiredness away.

What’s one thing your colleagues would be surprised to know about you?

I rap. It started out as fun with verses among friends, but yeah, it's my thing.

Words of Wisdom

"Scars show strength."

Getting Social