Affiliate marketing is becoming the go-to choice for brands looking for real results. At vCommission, we’ve seen how this approach can deliver growth, especially when traditional methods feel too expensive or unpredictable.
The sentiment is shared in the likes of Campaign – who recently shared that one third (34%) of the world’s top 50 advertisers who were interviewed about where they are going to invest their marketing budgets were planning to keep the same media mix in 2025, as they look to move budgets further in favour of performance or affiliate marketing.
The shift to performance-based, or affiliate marketing is giving brands a chance to make every brand building campaign count. With affiliate marketing, advertisers pay only when specific actions are completed. It could be a sale, a lead, or a phone call. This takes the risk out of ad spend, making it an attractive option for businesses of all sizes.
Affiliates bring brands closer to audiences that are often hard to reach. Many of these affiliates run niche blogs, YouTube channels, or social media pages that already have loyal, engaged followers. They’ve built trust within their communities, which helps them promote products in a way that feels natural.
We are in the business of bringing offers to people that brands don’t always get to reach via affiliates that operate in many channels and verticals. Our business is built on driving relationships forward so that both parties can win and make profit.
>> At vCommission, our network includes affiliates across industries like retail, finance, travel, utilities and more. Whether it’s a tech reviewer highlighting a new gadget or a lifestyle influencer recommending beauty products, affiliates help brands connect with customers who are genuinely interested.
Digital ad costs are rising, but that doesn’t always mean better results for brands. Affiliates are at the forefront of innovation and are constantly testing new sources, new platforms to acquire traffic and are more agile than bigger brand teams. They can start and cut campaigns faster and execute and test without red tape approvals, which most brand teams typically have to adhere to.
Many campaigns end up burning through budgets without driving meaningful outcomes. With affiliate marketing, that worry is gone. You’re only paying for completed actions, ensuring a direct link between your investment and your returns.
>> At vCommission, we’ve helped countless brands maximise their budgets by connecting them with high-performing affiliates. Scaling campaigns is also easier. Once a programme is running well, adding affiliates is a simple way to grow reach without a big upfront costs.
People are tired of ads. They scroll past them, block them, or ignore them altogether. But when someone they follow recommends a product, they’re far more likely to listen. This is where affiliate marketing stands out.
Affiliates act as genuine advocates for the brands they work with. They share personal experiences, reviews, and recommendations that feel authentic. This kind of endorsement carries more weight than a banner ad or paid post, often leading to higher conversion rates.
Running a successful affiliate programme takes more than just signing up affiliates. You need the right tools, strategies, and support to make it work. That’s where we come in.
The way that brands connect with customers is changing.
Privacy rules, cookie restrictions, and ad fatigue are forcing businesses to rethink their advertising campaigns and long term acquisition strategies. Affiliate marketing is built to handle these changes. It’s focused on performance, driven by partnerships, and grounded in trust. And all of it is trackable from the first click to the repeat sale.
>> At vCommission, we believe affiliate marketing is more than a strategy – it’s a way to build lasting relationships with both affiliates and customers. If you’re ready to see what it can do for your brand, then get in touch.
2025 is just around the corner. The time to think about future strategy planning is now. If you’re not using affiliate marketing in your business you’ll be left behind.
There’s no better time to embrace affiliate marketing and work with a network that truly understands the value of affiliate marketing and how it can help your business grow!
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