Slursh Grew GMV by 691% with

vCommission's Performance-First

Affiliate Strategy

Cracked the premium appliance market with full-funnel visibility
Improved CR & transparency with advanced tracking tools
Validated affiliate marketing as a long-term growth channel

Campaign Insights

Slursh, Ice cream maker, a new-age kitchen brand under the Koozo umbrella, brings a unique offering to Indian households: a premium instant ice cream maker without electricity. With a growing DIY dessert trend in India, Slursh partnered with vCommission to drive sales through a structured affiliate campaign focused to scale across high-intent audience segments./p>

Campaign Region: India
Vertical: Home & Kitchen Appliances
Campaign Model: COD

As a new brand in the niche DIY appliance category, Slursh encountered several early challenges. The absence of a structured funnel limited tracking and performance analysis, while missing backend integrations led to significant data gaps. Additionally, the category's niche nature required extensive customer education, making it difficult to scale effectively across high-intent channels.

To drive performance at scale, vCommission implemented GDPR-compliant S2S tracking. Consequently, full-funnel visibility improved with zero attribution loss. This clarity enabled consistent tracking from click to conversion. Real-time dashboards and predefined validation empowered partners to self-optimize. Moreover, event-level data and fraud prevention tools enhanced transparency, which led to a 691% surge in GMV.

Steps We Took

Step 1: Test & Discovery (Jan-Feb 2025): First, vCommission onboarded a small group of affiliates to test early traction. Then, we boosted initial engagement and click rates by launching focused funnels and refining landing pages.
Step 2: Optimization & Tracking (Mar-Apr 2025): Next, we sharpened performance by adding UGC-style creatives and FAQ-driven content. At the same time, we implemented server-to-server tracking to improve validation and visibility.
Step 3: Scale-Up (May-Ongoing): Finally, we expanded access to top affiliates and introduced dynamic landing pages personalized by audience type, setting the stage for large-scale, sustainable growth.

These strategic steps laid the foundation, but a few key factors made the campaign truly perform:

Real-time dashboards empowered affiliates with instant insights
Event-level tracking enhanced funnel visibility and precision
Fraud detection systems safeguarded conversions and payouts
Weekly affiliate syncs ensured faster feedback and smarter decisions

Results

The campaign scaled GMV by 691% from approx. 1 lakh in Jan to INR 8 lakhs in May 2025.
The team increased conversion rates by 102% within 5 months, using better content and smoother user journeys
Affiliates- driven clicks rose by 204% between January and May 2025, due to strong onboarding & reliable tracking
Server-to-server tracking fixed attribution issues & delivered accurate data.
Seasonal & UGC creatives improved brand recall and audience connection.
Campaign scalability improved month over month, backed by event-level insights and fraud prevention filters.

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