Skimmylo Scaled Case Study Skimmylo Case Study - vCommission

Skimmylo Scaled 19x

GMV with vCommission's D2C

Affiliate COD Campaign

  • Profitably scale a single-SKU shapewear product.
  • Improved CR and AOV while reducing RTO.
  • Achieved full tracking and shift to adaptive content strategies.
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Campaign Overview

Skimmylo, India's premier direct-to-consumer shapewear brand, is redefining confidence and comfort for Indian women. With a strong focus on Tier 1 and Tier 2 cities, the brand quickly scaled its operations by partnering with vCommission to cash on delivery (COD) orders, making the product more accessible and aligned with customer buying preferences.

Campaign Region: India
Vertical: E-Commerce
Campaign Model: COD

Despite a strong product-market fit, Skimmylo's early campaigns faced major roadblocks. Their tracking setup wasn't reliable enough, so they couldn't see which ads were driving results. Creatives started to feel repetitive, and engagement dropped.
vCommission focused on what matters most: building a strong backend and making the campaign adaptive. For Skimmylo, we introduced direct linking through Trackier to improve data accuracy. To enhance user experience, we designed custom landing pages and created funnel variations.

How We Executed It?

We rolled out the caign in three phases, balancing speed with scalability:

  • Phase 1: Early Launch & Market Validation (Apr-Sep 2024): vCommission launched initial funnels to validate product-market fit and collect early performance data.

  • Phase 2: Optimization & Scaling (Oct-Dec 2024): After validation, we refined landing pages, refreshed creatives, and deployed advanced tracking tools to extract deeper insights.

  • Phase 3: Full-Scale Rollout (Jan-Apr 2025): In the 3rd phase, we introduced meta media buying and implemented event-level tracking to enable real-time optimization.

Additionally, we combined a strong technical setup with open communication. Here are the key moves that paid off:

  • Direct linking and event-level tracking ensured clean data and GDPR-compliant tracking, allowing fine-tuned optimization.

  • Modular funnel designs let us test different customer segments without breaking attribution.

  • Real-time dashboards and weekly affiliate syncs built transparency and trust, essential for fast improvements.

  • Fraud detection protected campaign integrity, ensuring payouts reflected true performance.

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The Results? Outstanding.

  • GMV increased by 1895.28% from January to March 2025, with an Average Order Value of ₹2,054
  • Conversion rate improved by 2209.09% during the same period
  • Quarterly growth remained steady with +25.14%, +30.97%, and +59.49% increases in subsequent quarters
  • Return to Origin (RTO) rates dropped due to better targeting and customer education
  • Affiliates showed higher engagement and trust due to transparent reporting and weekly communication
  • Campaign responsiveness improved, enabling faster optimizations aligned with shifting consumer behavior

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