India’s Leading Fashion Brand Gains

Tier-3 Traction with vCommission’s Support

  • Drive qualified traffic and generate high-converting leads through affiliate partnerships.
  • Achieve higher GMV and order volume

Background

A leading D2C fashion marketplace owned by Flipkart offers affordable fashion, beauty, electronics, and groceries, making it easy for customers to shop for everyday needs. To tap into Tier-3 cities and scale efficiently, the brand partnered with vCommission, with a goal of driving awareness, high-intent traffic, and conversions.

Campaign Region: PAN India (Tier-3 city focus)
Vertical: eCommerce – D2C
Campaign Model: CPA

As the brand set its sights on India’s untapped Tier-3 cities, the opportunity was big, but so were the challenges. The first challenge was low brand awareness, which made adoption slower than expected. Another challenge was low CPA rates, making affiliates less interested in promoting the brand. These issues made balancing visibility, conversions, and costs challenging in a competitive market.
To reach Tier-3 audiences, vCommission adopted a multi-channel affiliate approach, combining content marketing, coupon and cashback models, and direct outreach via Telegram and SMS. This mobile-focused strategy built trust through content, drove purchases with deals, and reached deal-seekers via targeted messaging, all supported by real-time tracking for ongoing optimization and accountability.

Results

  • Expanded reach and strategic promotion led to a 45% growth in GMV from Q3 to Q4.

  • Improved conversion performance among Tier-3 city audiences caused a 68.61% surge in order volume.

  • Strong user loyalty and growth led to 75% retention, with 25% new user additions.

  • Campaigns peaked in sales periods, where competitive CPA payouts motivated more affiliate participation.

  • Multi-channel campaigns enhanced brand visibility and engagement across diverse platforms

  • Mobile-first promotions resonated with deal-seeking consumers, increasing overall conversion efficiency and ROI.

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