Myntra Clocks 75K+ Conversions & ₹14 Cr

MoM GMV via vCommission's

Omni-Channel Strategy

Omni-Channel strategies with targeted promotions
Personalised incentives for optimised conversions.
Real-time performance tracking optimisation.

Campaign Overview

Myntra is a leading fashion and lifestyle e-commerce platform aimed to boost their website traffic and conversions, attracting both new and repeat customers. To achieve these goals, they partnered with vCommission for a performance-driven affiliate campaign that delivered high-quality traffic, meaningful engagement, and improved ROI across PAN India.

Campaign Region: PAN India
Vertical: E-Commerce & Lifestyle
Campaign Model: CPS

Myntra faced issues with precise conversion tracking and understanding the complete user journey, which limited performance insights. Ensuring quality traffic at scale was critical, along with the need to engage both first-time and loyal users. Moreover, operating in a competitive space, they also had to drive growth while maintaining cost-efficiency.

vCommission implemented a data-driven strategy to drive high-quality traffic and maximize conversions. We segmented users into new and returning, launching personalized incentives to enhance engagement. Additionally, we leveraged a multi-channel approach across cashback platforms, influencer marketing, and media buying. Real-time tracking and A/B testing optimized performance, ensuring only genuine, high-intent users converted.

Campaign Execution

Firstly, the campaign was aligned with Myntra's key business goals drive traffic, increase sales, and acquire users, all with a focus on cost-efficiency and ROI.
After aligning the goals, vCommission created a Multi-Channel Affiliate Plan using a wide network of publishers across cashback platforms, coupon websites, influencer content, SMS, emails, push notifications, Telegram groups, and media buying channels to cover every customer touchpoint.
To achieve the target audience base, we segmented the audience into new vs. returning users, and launched personalized offers and incentives that were tailored to user behaviour to capture interest and drive action.
Once the campaign went live, we monitored real-time performance daily and continuously optimized using A/B testing on creatives, platforms, and messaging to keep only the most effective strategies active.
At vCommission, we've always believed in balancing quality with quantity. We achieve this by implementing robust fraud prevention measures, leveraging advanced technology to filter out invalid traffic and suspicious activity. This ensures that only genuine, high-intent users progress through the funnel, maximizing results for our partners.

Results

The campaign boosted traffic, conversions, and revenue with a data-driven, multi-channel strategy. Myntra gained enhanced engagement, high-quality traffic, and increased ROI, showcasing vCommission's expertise in exponentially optimizing digital campaigns.

Number of clicks delivered surged from 964,247 in Oct '24 to 1,742,705 in Mar '25, reflecting an 80.73% increase in six months and number of orders increased from 6,340 in Q1 to 36,338 in Q4, showcasing a 473.15% upward trend.

That's not it! vCommission,

Successfully delivered 75,000+ conversions month-on-month.
Achieved ₹14 Cr GMV, surpassing expectations.
Validation approval rate remained steady at 70%+ every month, ensuring high-quality traffic.
Maintained a ROAS of 16-17%, ensuring strong profitability.
Kept an Average Order Value (AOV) of ₹1,300, reinforcing efficiency and scalability.

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