Amazon MX Player Accelerates

Streamers Engagement with vCommission’s

Cross-Platform Approach

Leveraged Multi-Platform Advertising Strategy with DSPs
Optimized Campaign with Real-Time Data
Curated custom creatives for platform-specific engagements

Background

Amazon MX Player is a free video streaming service on the Amazon shopping app, offering a wide range of content,including web series, shows, and entertainment options. The platform seeks to increase its user base and attractviewers to engage with its diverse, high-quality content.

Campaign Region: PAN India
Vertical: Streaming & Entertainment
Campaign Model: CPA

Amazon MX Player faced several challenges in their campaign, including difficulty with tracking and attribution due to offline methods and UTM-based reporting. Audience saturation was a concern, as repeated exposure across platforms could lead to ad fatigue. Additionally, managing cost efficiency while scaling the campaign and customizing creatives for each platform was time-consuming, all while maintaining a solid ROI.

vCommission expanded
Amazon's reach with a multi-platform
programmatic strategy, using multiple DSPs to target web series and entertainment fans. Through real-time tracking optimization, the team refined targeting and creatives to increase engagement and minimize ad fatigue.
Customized creatives for each platform improved messaging and CTAs. Moreover, leveraging the CPA model scaled the campaign while keeping acquisition costs low and driving strong ROI.

Streamers Statistics

Results

Accomplished a 432% boost in streamer interaction, with active streamers increasing from 540K in Dec 2023 to 2.88M in Oct 2024.
The cross platform strategy reached diverse audiences through multiple channels, providing steady traffic and interaction.
Applied the CPA model to reduce costs while optimizing conversions, keeping cost per streamer low even as the campaign grew.
Improved ad spend efficiency through real-time optimization, allocating budgets to high-performing channels for improved returns.
Driven high-quality traffic with data-driven programmatic advertising, which has led to higher conversions and streamer acquisition.

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