Hostinger, a leading global web hosting provider, offers Shared, VPS, Cloud, WordPress hosting, Domain registration, Email marketing, and no-code AI tools. To drive better conversions and improve traffic quality, Hostinger partnered with vCommission and improved affiliate campaign transparency.
Campaign Region: Worldwide
Vertical: Hosting & Technology
Campaign Model: CPS
ROI is the first thing every brand looks for when running a quality campaign, and for Hostinger, low conversion rates made it hard to justify. On top of that, rigid commission structures limited affiliate motivation, while a lack of transparency around traffic sources and URL level performance made optimization nearly impossible.
To overcome low conversions and limited affiliate motivation, we implemented a hybrid model, combining branding support with high CPS payouts to attract high-potential affiliates. We also allocated branding budgets for top performers, boosting visibility and campaign priority. To ensure real-time KPI alignment, we set clear CR% and ROAS benchmarks, along with daily performance tracking.
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