AirHelp is a flight compensation service provider that helps passengers claim refunds for delays, cancellations, and disruptions. As an air passenger rights expert, it enables travelers to secure rightful compensation quickly and with ease. To expand its digital presence and achieve higher ROI, AirHelp partnered with vCommission and scaled conversions through multiple ad formats.
Campaign Region: Worldwide
Vertical: Travel
Campaign Model: CPS
The demand for flight compensation is huge, but AirHelp wasn’t reaching its full potential. Most of the traffic came from only a few sources, which kept growth limited. This narrow reach was made worse by restricted promotional formats that limited visibility. On top of that, tracking also lacked clarity, making it hard for AirHelp to measure results and optimize. As a result, even with the appealing services, the campaign’s performance remained below expectations.
To drive growth, we first tested coupon codes and discounts as a promotional method. Next, we rolled out approved creatives across multiple ad formats, including banners and native ads. Using diverse formats helped AirHelp reach wider audiences in premium digital spaces. We also set up daily campaign monitoring to track performance and refine placements in real time. With these strategies working together, the campaign steadily improved ROI and overall results.
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