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Did you notice how Indians love adding items to cart… but hesitate at the payment page? That hesitation disappears the moment they see one option – Cash on Delivery. For D2C brands and affiliates, COD has quietly become the conversion mechanism driving India’s booming direct-to-consumer economy.
With India’s D2C market already worth USD 87.5 billion in 2025 and on track to hit USD 267.03 billion by 2030, this consumer behaviour isn’t slowing down anytime soon. That’s why affiliates promoting COD ecom campaigns often see lower drop-offs and consistently higher conversion rates.
COD removes friction at the payment stage. Shoppers don’t need to enter card details, worry about failed payments, or wait for refunds. This increases conversions across first-time buyers, impulse purchases, and new D2C brands, giving affiliates more predictable earnings per click.
COD also taps into how Indian consumers naturally shop:
By aligning with these behaviours, affiliates can turn traffic into confirmed orders faster and scale campaigns with confidence.
COD increases conversions while improving the affiliate funnel from start to finish. Social media posts, influencer promotions, and short videos create interest, but many shoppers hesitate when it’s time to pay. COD removes that worry, helping casual viewers become buyers.
It works particularly well for impulse-driven and trending products. Shoppers often add extra items to their carts, which increases average order value and affiliate earnings.
Scaling campaigns is easier with COD. Fewer abandoned carts give affiliates faster feedback, allow for more efficient creative testing, and make campaigns more predictable across regions. COD helps affiliates grow campaigns steadily while maximizing returns.
COD campaigns work best when the product offers quick appeal and clear problem-solving benefits. The following D2C products, all available on Koozo, have emerged as consistent top performers:
Skimmylo Backless Body Shaper is a seamless, anti-slip bodysuit made for Indian body types. Its visible transformation makes it perfect for social media and video promotions, giving affiliates an easy way to showcase results.
With this high-selling COD campaign live at vCommission, affiliates get real-time tracking, a 14-day cookie, and weekly Net-7 validation. They are allowed to promote across multiple channels, including influencer marketing, social media, content, search, mobile apps, email, SMS, Telegram, native, display, pop, push, video, and reseller networks.
This resulted in affiliates earning ₹2,12,040 in October 2025 alone, with a payout of ₹760 per delivered order.
If you also want to tap into this massive commission offering campaign, now is the time! Sign up & promote Skimmylo!
LivinH Mini Air Cooler is a compact, energy-efficient cooler perfect for home or office use. It’s whisper-quiet (20dB), runs up to 8 hours, has dual mist and fan modes, and comes with a 30-day return policy. Its high-quality design makes it easy to promote on social media and other online channels.
Affiliates promoting LivinH with vCommission get real-time tracking, a 14-day cookie, weekly Net-7 validation, and ₹760 per delivered order. You can promote it across social media, influencer marketing, content, search, apps, email, SMS, Telegram, display, push, video, and reseller networks, giving plenty of ways to earn commissions.
Sign up with vCommission today to start promoting LivinH!
Slursh Bolt 350ML is a portable blender that blends in seconds. It has a long-lasting USB-rechargeable battery and is safe to use while traveling. Its compact design makes it easy to promote on social media and other online channels.
When promoting Slursh Bolt with vCommission, affiliates get real-time tracking, a 14-day cookie, weekly Net-7 validation, and ₹675 per delivered order. You can promote it through content, search, apps, email, SMS, Telegram, display, push, video, influencer marketing, and social media.
Start earning huge revenue with Slursh Bolt!
The Photon LED Face Therapy Mask is a premium skincare device with medical-grade silicone and FDA-approved LEDs. It features a lightweight, flexible design, 118 high-precision LEDs, and revolutionary 7-color LED technology to deliver clinical-grade results at home. Free shipping across India makes it an attractive product for online shoppers.
Affiliates promoting the Photon LED Mask with vCommission earn an attractive payout of ₹2,000 per delivered order, along with real-time tracking, a 15-day cookie, and weekly Net-7 validation. Promotion can be done across multiple channels, including mobile apps, email, SMS, Telegram, native, display, pop, push, video, reseller networks, influencer marketing, social media, content, and search.
Promote the Photon LED Face Therapy Mask!
COD continues to deliver strong results for affiliates in India, and vCommission makes it easy to scale these campaigns with confidence. Affiliates get a real-time dashboard to track performance, accurate reporting, and timely payouts that keep earnings steady.
With a wide range of COD-focused D2C offers, CPS, CPL, CPI, brand-led programs, seasonal offers, and niche-specific opportunities, affiliates can grow across multiple verticals. Sign up & start exploring live campaigns today!