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There was a time when festive shopping started the day the sale went live. People waited for the offers. Once the exclusive festive offers were announced, they bought the products. That’s not really how it works anymore.
Today, the shopping journey starts much earlier. A product catches your attention on social media. You look it up through an AI search or watch a review to see if it’s worth buying. A few days later, you compare prices and wait for the festive season offers. By the time the sale begins, the purchase decision has already been made. The discount is often just the final push.
If you’ve noticed yourself shopping this way, you’re not the only one. According to Grand View Research, the global eCommerce market is expected to reach USD 39,696.3 billion in 2026. More people are shopping online, but they’re also taking more time to decide. That gives affiliates a better opportunity to influence buying decisions before the festive rush begins.
Not too long ago, getting your content to rank on Google was often enough to reach potential buyers. Today, many turn to AI tools like ChatGPT, Google AI Mode, and Perplexity. Instead of visiting multiple websites, they ask a question and get product recommendations within seconds.
They also want to know if it’s worth the price. Since AI search helps shoppers compare products and make informed choices, it is becoming a part of the buying process rather than just a tool for finding information. Shopify’s Q1 2026 commerce data shows that visitors from AI search converted at nearly 50% higher rates than those coming from traditional organic search.
When people are closer to making a decision, content that offers genuine guidance is more likely to earn their trust and a click.
Very few people buy a product after seeing it just once. They usually spend a few more minutes checking a review or watching a short video. Sometimes that’s all they need to decide if the Big Festive Sale product is worth buying.
Sprout Social’s 2025 Index found that nearly half of consumers make a purchase at least once a month because of influencer content. That’s one reason Instagram and YouTube have become more than entertainment platforms. They’re also helping people decide what to buy, especially during the festive season.
This opens up opportunities beyond written content for affiliates. A detailed review can answer every question a buyer has, while a short video or Reel can introduce the product and spark interest. Together, they help people move from discovering a product to feeling confident enough to buy it.
Once people have compared a few options, the biggest challenge is not finding more products. It’s figuring out which one actually fits their needs. Generic recommendations are becoming less helpful. The right product depends on what someone wants to buy and why they’re buying it. A person shopping for a festive gift won’t be looking for the same things as someone buying a new smartphone or a kitchen appliance.
This expectation is growing across online shopping. According to McKinsey & Company, 71% of consumers expect companies to provide personalized interactions, while 76% feel frustrated when those experiences are missing. The same idea applies to affiliate content. People are more likely to trust recommendations that feel relevant to what they are actually trying to buy.
This also gives affiliates a chance to make their recommendations more relevant. A first-time buyer may have different questions than someone looking for a premium product. Creating content for both can be much more useful.
Once people know what they want to buy, they don’t always place the order straight away. They look beyond the discount to see what they’re actually getting. A slightly higher price may come with faster delivery, an extra warranty, cashback, reward points, or an easier return policy. Sometimes, that turns out to be the best festive shopping deals.
This is also why shoppers compare offers across different platforms before buying. According to an Ipsos eCommerce consumer survey, up to 68% of online shoppers globally say they always or often compare prices between online retailers before making a purchase. Instead of buying from the first website they visit, they move between marketplaces, brand websites, and shopping apps to find the offer that gives them the most value.
For affiliates, joining the most profitable ecommerce niches is an opportunity to do more than share festive season offers. Showing how one offer compares with another or highlighting extra benefits can help people make a purchase with more confidence.
By the time people are ready to place an order, they usually have just one question left: Will this product actually meet my expectations? A short demo or review can answer the question much faster than a product page.
This is becoming a common part of online shopping. According to Wyzowl’s Video Marketing Statistics 2025, 98% of consumers have watched an explainer video to learn more about a product or service, and 87% say a video has convinced them to make a purchase. It shows that videos are helping people make more confident buying decisions.
For affiliates, this creates another way to connect with shoppers. A simple product demo, an unboxing video, or a quick review can give people the confidence they need to buy.
Once you understand these trends, the next step is choosing campaigns that fit their interests and planning them well before the exclusive festive offers begin. Choosing your campaigns early gives you enough time to understand the products, plan your promotions, and have everything ready before shopping activity increases.
vCommission brings many of those opportunities together in one place. Affiliates can access eCommerce campaigns across fashion, beauty, home, and more. You can join premium campaigns like Mac Cosmetics, SHEIN, Charles & Keith, Missoma, HP, Nike, Shopsy, and many others. Instead of managing separate partnerships, you can discover and promote multiple brands through a single platform.
Along with access to the most profitable ecommerce niches, vCommission offers real-time tracking, transparent reporting, timely payouts, and dedicated account support, making it easier to monitor performance throughout the festive season.