PUMA Affiliate Program: Why Sports Brands Convert 3x Better

Walk through any Indian city and you’ll notice the shift: sneakers on the streets, running shoes at the gym, and sporty footwear everywhere from cafes to offices. Sportswear has moved from the track to daily life.

The numbers tell the same story. According to Custom Market Insights, India’s sports apparel market was valued at USD 696.45 million in 2025 and is projected to touch USD 1976.10 million by 2034, growing at a 19.07% CAGR. That’s more than doubling in less than a decade.

For affiliates, this boom is golden. Sports brands like PUMA don’t just attract clicks; they convert. When customers already see sportswear as part of their lifestyle, your campaigns naturally convert at a higher rate.

About PUMA

PUMA India has grown into one of the country’s most popular sportswear and lifestyle brands, offering footwear, apparel, and accessories for men, women, and kids. What sets it apart is the way it blends performance with street-ready style. Whether it’s gear for running, football, or training, or bold everyday fashion, PUMA manages to tick both boxes.

The brand regularly rolls out global collaborations like PUMA x Rosé and PUMA x Skepta, keeping collections fresh and appealing to younger audiences. Alongside this, it maintains a strong presence in both digital and offline retail, making it easy for shoppers across India to connect with the brand.

Its tagline, “Forever Faster,” sums up the philosophy well: speed, innovation, and pushing boundaries, both in sport and in everyday life.

PUMA Campaign at a Glance

Affiliates can promote PUMA’s performance-driven footwear, apparel, and accessories and earn commissions on every sale through vCommission.

Campaign Details:

• • Vertical: E-Commerce
  • Category: E-Commerce
  • GEO: PAN India
  • Tracking: Online – Realtime
  • Validation Period: 60 days
  • Cookie Period: 30 days
  • COD Availability: Yes
  • Deeplinks: Yes
  • Promotional Channels: Web / M-Web / App
  • Allowed Promo Methods: Content, Cashback, Mobile App, Smartlink

The program gives affiliates the opportunity to tap into India’s growing sportswear and lifestyle market while leveraging flexible promotional options and reliable tracking.

How Affiliates Can Promote PUMA Effectively

1. Content Marketing: Create simple blogs, reviews, or unboxing videos around fitness and streetwear. For example, a piece like “Top 5 Running Shoes for 2025” with links to PUMA products can attract both clicks and sales.
2. Cashback Platforms: Add PUMA offers on cashback or deal sites, especially during big shopping periods like Diwali or End-of-Season Sales. Extra cashback often gives shoppers the final push to buy.
3. Mobile App Promotions: Affiliates can optimize push notifications and in-app banners for PUMA offers. Highlighting discounts or new product launches quickly grabs attention and clicks.
4. Smartlink Integration: Smartlinks save time. Instead of changing links again and again, affiliates can use one smartlink that always shows the best and latest PUMA offers.

Why Join Puma Affiliate Program with vCommission

If you’re looking to maximize your earnings with Puma, joining the vCommission affiliate program can make the process even easier. Here’s how:

• • Real-Time Tracking: Monitor your performance with detailed reports to understand what’s working and where you can improve.
  • Promotional Materials: Access banners, links, and creatives that make promoting Puma products a breeze.
  • 24/7 Support: Whether you need assistance or resources, vCommission is there to support you every step of the way.

With these tools, you can focus on what you do best, driving traffic and earning commissions, while the platform takes care of the rest.

Additional Tips to Maximize Your Earnings

• • Focus on Seasonal Collections: New launches, festival editions, or limited drops often have higher demand.
  • Leverage Multiple Channels: Don’t rely on just one method. Combine content, social media, and email marketing for broader reach.
  • Show real-life use: Don’t just list features. Share stories such as running in comfort, styling PUMA sneakers for daily wear, or using their gear for workouts. Readers relate to practical examples more than specs.
  • Keep links relevant: Use deep links to take users straight to the product they’re reading about. It’s a small step that avoids losing a sale.
  • Check what clicks: Watch the dashboard on vCommission to see which posts or promos are actually driving sales. Then do more of what works, rather than guessing.

Turn Your Sports Passion into Earnings!

PUMA is a brand people trust, wear, and talk about. As an affiliate, you get to share the latest sneakers, apparel, and seasonal collections with an audience that already cares about quality and style.

With vCommission, running campaigns is smooth and simple. You get real-time tracking, ready-to-use banners and links, transparent reporting, timely payouts, and dedicated support whenever you need it. By sharing products your audience enjoys, your efforts naturally turn into consistent commissions while making your affiliate journey easier and more rewarding.