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There is something about finding a good pair of sunglasses just before a sale that makes the purchase feel even more worthwhile. Maybe it is a new frame for everyday wear or a pair that completes an outfit planned for an upcoming trip. When Black Friday and Cyber Monday arrive, shoppers who have been eyeing a particular style have another reason to finally place their order.
The numbers show just how much these shopping events matter. According to Adobe Analytics, US consumers spent a record $11.8 billion online on Black Friday 2025, up 9.1% from the previous year. Adobe reported this in its analysis of the 2025 holiday shopping season. The result points to the continued importance of online deals during the BFCM period, when fashion and lifestyle products can attract shoppers looking for seasonal discounts. For publishers targeting shoppers in Latin America, the Hawkers affiliate program offers a timely way to participate in this shopping season.
Hawkers is an eyewear brand known for its sunglasses, contemporary frames and collaborations. Its Mexican online store features different styles, including polarized sunglasses, metal frames and designs suited to everyday wear. The store also showcases seasonal promotions, with offers varying by product and availability.
Sunglasses are a useful category for fashion publishers because shoppers often look for visual inspiration before choosing a pair. Frame shape, colour, lens type and how a design looks when worn can all influence the purchase decision. During BFCM, promotional content that connects these product details with a genuine deal can give interested shoppers a reason to visit the store.
The Hawkers affiliate campaign gives publishers a way to monetise that interest through a sale based model. Rather than relying on general fashion content alone, publishers can focus on people already considering new eyewear and introduce relevant Hawkers products when they are ready to shop.
The Hawkers affiliate campaign is listed on vCommission. Here are the important details publishers should know before applying.
Sunglasses are the main product category to focus on when promoting Hawkers. The official Mexican store features different frame shapes and finishes, including polarized options, metal designs and everyday styles. Collections and product availability may change during the sale period.
Publishers can build content around the products their audiences are most likely to consider. A short video showing how different frames look on the face can help viewers understand the style better than a product image alone. Fashion creators could also feature sunglasses as part of an outfit, while deal focused accounts can highlight eligible products when genuine discounts become available.
For a Hawkers affiliate program, the most useful content is tied to an actual product or shopping decision. If a particular frame is discounted during Black Friday, a post showing its original price, current offer and key features can give shoppers a clear reason to check it out. Any prices and discounts should be verified on the store before publication.
Publishers should also keep their audience’s location in mind. The campaign lists Mexico and Colombia as eligible countries, so content and links should be relevant to shoppers in those markets. A Spanish language post aimed at Mexican shoppers, for example, can direct people to the Mexican store rather than a store intended for another country.
Black Friday and Cyber Monday are useful occasions for publishers because shoppers are actively looking for offers. Fashion and accessories can feature in this search, particularly when a shopper has already shortlisted a product and is waiting for a suitable price.
The BFCM affiliate campaign opportunity with Hawkers is centred on that buying intent. Publishers can introduce the brand before the main sale days and return with verified offers when the promotion begins. This gives audiences time to discover the products before deciding whether to buy.
A few approaches are worth considering.
Short form product videos
A quick try on video can show how different sunglasses suit different face shapes or outfits. Creators can feature several frames and point viewers towards the relevant product pages. During BFCM, the same format can be updated with confirmed sale prices where available.
Deal posts for ready to buy shoppers
Deal websites and social accounts can share Hawkers offers when the store announces them. Include the product name, the advertised price and any relevant terms. The Black Friday affiliate offers angle works best when the deal is current, and the post gives shoppers enough information to decide whether it is worth visiting the store.
Fashion and outfit content
Publishers covering streetwear, travel outfits or everyday styling can feature Hawkers sunglasses naturally within their usual content. A creator might show how one frame works with a casual outfit, then mention a live sale if one is available. The product remains relevant to the content rather than feeling like an unrelated advertisement.
Paid traffic campaigns
The campaign permits search and social media buying, as well as native and display advertising. Publishers using paid traffic should check vCommission’s applicable rules and the advertiser’s conditions before launching. Search intent around the brand or specific products may be worth testing, while creative variations can help identify which messages attract qualified shoppers. Permission to use a traffic channel does not automatically mean every keyword, placement or advertising practice is allowed.
These approaches can support affiliate marketing in Latin America when they are adapted to the audience and country being targeted. A promotion that works for Mexican shoppers may need different language, pricing references or creative for a Colombian audience.
The campaign may suit publishers who already reach audiences interested in fashion, eyewear or lifestyle products. Its permitted traffic channels leave room for several publishing models, although approval is required before access is granted.
Fashion bloggers and content publishers can introduce Hawkers through styling articles, product reviews and seasonal shopping coverage. Social media creators can demonstrate how frames look when worn, while cashback and deal platforms can focus on eligible promotions. Publishers running approved search or social advertising can test relevant product and brand campaigns.
The Hawkers affiliate program may also appeal to publishers whose audiences regularly compare accessories before buying. Product comparisons can cover frame shape, colour, lens features and price, provided the details are accurate, and the products being compared are genuinely comparable.
There is little value in pushing sunglasses to an audience with no interest in fashion or accessories simply because BFCM is approaching. Publishers are more likely to have a useful reason to feature Hawkers when the products fit the subjects their audiences already follow.
Before applying, check that your intended traffic source is permitted and that you can target shoppers in Mexico or Colombia. Since this is a private campaign, wait for approval before using its tracking links.
If BFCM is on your radar, the Hawkers affiliate campaign is worth exploring with vCommission, especially if your audience includes shoppers in Mexico or Colombia. Apply for access and review the campaign conditions before preparing your promotions.
Hawkers is one BFCM affiliate campaign within the vCommission network. Publishers can also explore campaigns across other ecommerce categories and verticals to find offers that fit their audience and traffic sources.
The campaign targets Mexico and Colombia.
The listed payout is upto 8.4% of order sale amount.
The validation period is 30 days.
The listed payment term is 60 days.
Yes, the campaign supports all devices.