Festive Season Affiliate Strategy: How to Promote IGP & FNP with vCommission

As October gets closer, Diwali shopping is ready to begin. Soon, gift searches will spike, carts will fill up, and orders will start pouring in. Platforms like IGP and FNP will be buzzing with buyers, offering affiliates plenty of opportunities to earn from festive traffic.

With so many people shopping for gifts online, it’s no surprise that India’s gifting market is expected to reach USD 92.32 billion by 2030, growing at a CAGR of 3.55% (TechSci Research). Every click and every purchase is a chance for affiliates to earn commissions.

The key to earning well this festive season is simple: choose the right products, promote them at the right time, and reach the right audience. Here’s how affiliates can turn festive traffic into real income with IGP and FNP.

Why IGP and FNP Are Great for Affiliates During Festivals

When choosing brands to promote during the festive season, you want two things: products people actually buy, and campaigns that make it easy for you to earn. That’s exactly what IGP and FNP offer.

IGP Affiliate Program

IGP is one of India’s largest online gifting platforms, with a huge variety of products. You’ll find personalized gifts, flowers, cakes, home & living items, fashion & lifestyle products, toys, jewellery, gourmet goodies, and plants, basically gifts for every occasion. From Valentine’s Day and birthdays to anniversaries, Rakhi, and New Year, IGP covers the entire festive calendar. IGP offers same-day delivery in over 400 cities across India. They also provide free shipping within India and to more than 90 countries worldwide.

As an affiliate, vCommission’s IGP affiliate program gives you:

• • Geo: PAN India
  • Tracking: Online, Real-time
  • Validation Period: 30 days.
  • Cookie Period: 30 days, meaning even if someone buys within a month of clicking your link, you earn.
  • Promo Methods: Content, Coupons, Cashback, Email, SMS, Telegram, Influencer campaigns, Pop-ups, Push notifications, Video, Media Buying (Native & Display).

FNP Affiliate Program

FNP (Fern N Petals) is India’s largest floral boutique franchise, delivering floral gifts for over 27 years. They offer flowers, cakes, plants, gift boxes, and more. Their campaigns run during all major festivals, just like IGP. They have grown to over 450+ stores across India, along with delivery services in 100+ countries. FNP also provides same-day and midnight delivery across 19,000+ pin codes in India, ensuring fast and reliable service.

As an affiliate, vCommission’s FNP affiliate program provides:

• • Geo: Worldwide
  • Validation Period: 20 days
  • Cookie Period: 24 hours, giving a short but focused window to earn.
  • Promo Methods: Content, Coupons, Cashback, Mobile App, Email, Telegram, Influencer campaigns, Sub-network, Incent, Media Buying (Native, Search, Social).

Promoting both IGP and FNP during festivals gives affiliates a wide range of products and opportunities to earn, with reliable tracking and flexible promo options provided through vCommission.

How to Promote IGP & FNP Affiliate Program with vCommission

Planning a campaign for the festive season doesn’t have to be complicated. If you follow these steps, you can make the most of IGP and FNP affiliate programs with vCommission.

1. Choose Your Products Wisely: Focus on items that sell well during festivals. For IGP, cakes, flowers, and gift hampers are top picks. For FNP, flowers, gift boxes, and personalized gifts are crowd favorites. Pick products that are seasonal and in high demand.

2. Time Your Promotions: Start sharing your affiliate links a little before the festival. People begin looking for gifts early, so this gives you more chances to earn. FNP’s cookie lasts 24 hours, so quick clicks matter. IGP’s cookie lasts 30 days, giving you more time to get commissions from your links.

3. Use Multiple Channels: Don’t stick to one platform. Share your links via your website, blog posts, social media, email newsletters, Telegram, SMS, or push notifications. Use banners, coupons, and deeplinks provided by vCommission to make promotions easier.

4. Create Engaging Content: There are many ways to promote IGP and FNP; don’t limit yourself to one. You can:

• • • Write short gift guides, top-5 lists, or “last-minute gift ideas.”
  • Share posts, reels, or stories on social media with affiliate links.
  • Use email newsletters or Telegram/SMS messages to reach your audience.
  • Add banners, coupons, or pop-ups on your website or app.
  • Try push notifications, videos, or media buying campaigns for wider reach.

5. Use the Right Offers, Banners, & Copies: Festive campaigns perform better when they look festive and feel urgent. Here’s what typically works well for affiliates:

• • Offers: Flat discounts, limited-time deals, and free shipping attract the most clicks. Bundle offers (e.g., “buy 1 get 1 free” or “gift hampers at special prices”) also perform well during Diwali, Christmas, and New Year.
  • Banners: Bright, festival-themed visuals with strong CTAs (“Order Now,” “Deliver Happiness Today”) grab more attention. Seasonal colors like gold, red, and green for Christmas, or yellow and orange for Diwali, create instant relevance.
  • Ad Copies: Short, emotional, and urgency-driven lines work best. Phrases like “Same-Day Delivery for Your Loved Ones” or “Last Chance to Surprise with Christmas Gifts” encourage quick action.
  • Coupons: Exclusive coupon codes shared via email, Telegram, or SMS usually see high conversions during holidays.

6. Monitor and Adjust: Check your campaign performance with vCommission’s tracking tools. If some products aren’t selling, focus on the ones that are doing well. Make small changes to your campaign to earn more.

7. Plan for Repeats: Festivals aren’t a one-day event. Diwali, Christmas, New Year, and other occasions happen close together. You can save effort by planning campaigns that can work across multiple festivals.

• • Use what works: If a gift guide or social post did well for Diwali, tweak it slightly for Christmas or New Year instead of starting from scratch.
  • Swap visuals and messages: Change banners, coupons, or push notifications to match the new festival theme. 
  • Keep track of timing: Start promotions a few weeks before each festival so you catch early buyers. For FNP, remember the 24-hour cookie means timely promotion matters. For IGP, the 30-day cookie gives more flexibility.
  • Learn from previous results: Check your vCommission dashboard to see which products and channels brought the most clicks and sales. Focus on those in your next campaign.

Doing so, you reduce work, stay consistent, and maximize earnings throughout the festive season.

Maximize Your Festive Earnings with IGP & FNP

With IGP and FNP campaigns lined up for the festive season, you have a strong chance to earn commissions by promoting them through your own channels. vCommission gives you everything you need inside the affiliate dashboard, links, tracking, and performance reports, so you can see which clicks and sales are turning into revenue.

You don’t need to worry about complicated setups. Just share the affiliate links on your website, blog, social media, email, Telegram, or messaging apps. vCommission ensures every sale you generate is accurately tracked and recorded, so you get the commission you earned. So, start earning with IGP and FNP today!