U.S. Open Enrollment drops, and the entire internet is flooded with questions regarding insurance. People search for “cheapest health plan,” “how much subsidy can I get,” or “which plan should I pick,” all at once. In that rush, many end up on platforms like Health Plan Market to compare health insurance plans that fit their budget and needs.
Last year, about 24.3 million Americans enrolled in ACA plans- up 13% from 2024 and more than double since 2020 (KFF). And this year is on the same track.
So the audience is already active, and affiliates just need to put the right option in front of them at the right time.
Open Enrollment is the only period in the U.S. when people can switch, upgrade, or get coverage for their health insurance plans without restrictions. It exists because of the Affordable Care Act (ACA), a law designed to make health insurance accessible to everyone. Before the ACA, buying health insurance was confusing and inconsistent.
To fix this, the ACA introduced one clear shopping window each year where everyone can compare plans on equal terms. Since this window opens only once a year, people treat it like a deadline. During this period, millions:
Because people are already actively searching and deciding, affiliates get a high-intent audience. And platforms like Health Plan Market make it easy for affiliates to connect these motivated users.

Health Plan Market is a platform where people can compare ACA health insurance plans in one place, understand their options, and check potential savings. It’s built to make choosing a plan easier, especially during Open Enrollment when users want quick answers.
It also features ACA Qualified Plans available for as low as $10/month for eligible individuals*, which naturally attracts huge interest from price-sensitive consumers.
When affiliates promote Health Plan Market with vCommission they can:
Signing up is simple — create your vCommission account, go to All Campaigns, search for Health Plan Market, and apply. Once approved, grab your tracking link and start reaching users through email, the allowed promotion method for this offer.
You also get access to multiple high-performing campaigns across beauty, finance, travel, health, and more. Real-time tracking, clear reporting, and reliable payouts make it easy to scale your traffic and earnings.
So really, what are you waiting for? Christmas?