Where Performance Meets Partnerships: A Wrap Up of CLICK Summit 2025

CLICK Summit 2025 marked a defining moment for India’s performance marketing
industry. Held at Andaz, Delhi, the summit brought together 5,000+ delegates, 700+ companies, and 100+
exhibitors under one roof, creating a dynamic platform for collaboration, learning, and growth.

For us at vCommission, this event carries a special significance. We have been a
proud sponsor for almost ten years, supporting the industry as it has expanded, changed, and achieved new
heights.

Formerly known as the India Affiliate Summit (IAS), this annual gathering has been
the cornerstone of Indian performance marketing since 2015. Over the last ten years, it has shaped the affiliate
and digital marketing environment by setting standards for creativity, involvement, and thought
leadership.

Marking 10 years of success, the summit entered its new chapter with a new identity
– CLICK 2025. This rebranding reflects an evolved vision, expanded focus, and a mindset that is future-ready.
It’s a stronger posture for the upcoming ten years — where performance meets purpose.

The summit proved to be both impactful and inspiring.

An Event That Felt Like a Reunion

We have years of experience attending affiliate summits all around the world, and each one has added to our learning and development process. However, CLICK Summit 2025 had the feel of a reunion, with old friends, new acquaintances, and familiar faces all in attendance.

There was always that spark of

“what if we do this together?”

in every conversation – whether it was over coffee in the lounge, while exchanging ideas in the hallway, or even during those TED-talk-like sessions where the room sat in silence, hanging on to every word or experience of the speaker. That’s the charm of events like these: they pull you out of day-to-day campaign numbers and drop you into a buzzing space full of ideas, curiosity, and people who just get what you’re trying to build.

Talking in India, Scaling Global

India is becoming the pioneer in lead generation and COD (Cash-on-Delivery) e-commerce, thanks to its thriving digital economy. These two verticals have always been the foundation of vCommission, and CLICK Summit 2025 provided us with the ideal platform to highlight what is successful, what is scaling, and where new opportunities are emerging.

• India Lead Gen: Advertisers are eager to get high-quality leads as the need for debt, home services, loans, and insurance rises. Our discussions with advertisers and affiliates at CLICK Summit 2025 focused on how to increase call connect rates, streamline funnels, and-above all-create enduring value from each lead produced.
• India COD: Millions of Indian consumers still choose Cash-on-Delivery, and e-commerce in India has its own beat. We spent a lot of time at CLICK Summit 2025 talking with advertisers and affiliates about how COD continues to create enormous volumes in industries like energy, fashion, and beauty. The emphasis was on how to efficiently grow these offerings while maintaining performance that was open, sustainable, and advantageous to all chain participants.
• But our focus was not just limited to India. We also had plenty to talk about our other high-performing verticals.
  • E-commerce(D2C, global marketplaces)
  • Travel(flight bookings, hotels, packages)
  • Utility(bills, recharges, subscriptions)
  • Fashion & Beauty(fast-rising consumer categories)
  • Tech & Software(B2B and SaaS solutions)
  • Hosting(one of the ever-relevant digital essentials)

The Traffic That Makes it All Happen

There is no conversation about vCommission without talking about their traffic sources. At CLICK Summit, we highlighted the best-performing traffic takeaways:

• Media Buying: Search, Native, Social, and Display Media Purchasing. Performance marketers excel in this area, and we enjoy collaborating with affiliates who understand how to optimize return on investment across all channels.
• Websites:discount portals, mobile apps, cashback systems, and content sites. These partners provide the foundation for consistent, long-term traffic.
• Databasemarketing with SMS, WhatsApp, Telegram, and email. Particularly for COD and lead generation initiatives, India continues to react favourably to database traffic.
• Partnersinclude software-based affiliates, subnetworks, resellers, and influencers. With influencers and subnetworks providing fresh approaches to scaling campaigns with credibility and trust, this area is expanding quickly.

Every affiliate has its own strengths. What we admire about CLICK Summit is that it allows us to connect with affiliates from all the different traffic buckets and figure out how we can help them scale.

Beyond Business: The People Side of Things

The most welcoming part of CLICK Summit was how we could simply spend our time conversing and building lasting relationships.

We discussed changes in the industry, the emergence of AI-powered campaign optimization, the difficulties in growing without compromising compliance, and the constant balancing act between advertiser expectations and traffic quality. However, we also talked about personal adventures, food, travel, and the peculiarities of working in a field that relies heavily on both ingenuity and hustle.

These conversations reminded us why we do what we do. Campaigns are only one aspect of affiliate marketing; community is another.

Wrapping It Up

Click Summit 2025 served as a reminder of why we are so passionate about this sector. The people were motivating, the networking was exciting, and the seminars were enlightening.

Our biggest takeaway from Click Summit 2025 was clear: strong partnerships and shared ideas are what keep affiliate marketing moving forward.

We want to express our gratitude to everyone we met during the summit for the discussions, enthusiasm, and motivation. Don’t worry if we weren’t able to connect at CLICK 2025; we would be happy to continue the conversation if you send us an email or message.

Cheers to the connections, the clicks, and all the things in between. Until next summit!