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This holiday season, you’re likely missing out on some of the best supplement and nutra offers we’ve seen in years if your cart isn’t already filled with wellness boosters
The nutra and supplements market is exploding, and the global dietary supplements market clocked in at USD 192.65 billion in 2024, with projections pushing it past USD 414.5 billion by 2033. Another forecast places the 2025 market around USD 203.4 billion, expected to double by 2034, reaching nearly USD 402.2 billion.
India’s online shopping pattern mirrors this boom. Holiday-period sales surged 27% YoY, with FMCG, beauty, and personal care leading, which directly includes nutra brands thriving during this window.
“Maintain now” is replacing “fix later” among consumers. According to reports, awareness of immune, gut health, and lifespan supplements is rising, and e-commerce has simplified access.
Probiotics, adaptogens, plant proteins, green powders, skin-nutrition mixes, and goal-oriented solutions for stress, sleep, and concentration are now available on the shelf in addition to multivitamins.
Black Friday and Cyber Monday were extended into week-long events by Indian e-commerce platforms, boosting brand visibility and converting supplement shoppers at a record rate.
Below are the four campaigns based on industry relevance and current holiday-season buying behavior.
Kapiva continues to grow steadily with its clean-label, plant-first formulations in India. The brand is well-aligned with one of the fastest-expanding segments, botanical and herbal supplements, which has seen rapid adoption across Asia-Pacific, driven by Ayurvedic roots and modern, easy-to-use product formats.
Testomax is a scientific blend of herbal extracts and clinically researched ingredients that help in increasing testosterone levels in men. It helps boost your energy & stamina, supports muscle strength, and optimises physical performance
Har Vokse reduces the amount of hair loss, the hair that you have will cease to fall out, and the receding hairline issue will come to a complete stop, clinically effective hair supplement promotes stronger hair growth its includes
PhenQ is a weight-management supplement positioned as an all-in-one formula for fat burning, appetite control, and energy support. It combines ingredients like α-Lacys Reset, Capsimax, caffeine, and Nopal to help with cravings and metabolism, but results vary, and it works best alongside diet and exercise.
Wellness has subtly emerged as one of the most sensible purchases during the holiday season in 2025, rather than just the typical gadgets or clothing purchases. This year is the perfect time to update routines or try something new without going over budget because supplement deals are better than ever, and companies like Kapiva, Testomax, Harvokse, and PhenQ are leading the way. These Christmas deals might really prepare you for a better start to the new year, as long as you’re comparing serving prices, reading labels, and selecting items that suit your lifestyle.
This season, supplement campaigns are gaining stronger traction through platforms like vCommission, which help brands reach high-intent audiences at the right moment by promoting curated offers, improving visibility, and connecting affiliates with opportunities that often go unnoticed.
Ready to scale your supplement campaigns this season? Partner with vCommission and access high-intent traffic, curated offers, and real performance. Join now.