Push Notifications in 2025: Do They Still Work for Affiliate Marketing?

You’ve probably noticed it yourself: a buzz on your phone or a small pop-up on your screen. In an instant, your attention shifts. Maybe it is a discount on shoes you saw yesterday or a reminder about a flash sale from your favorite skincare brand. And just like that, you’re clicking through.

That’s what push notifications are. And they have a direct impact on buying decisions. According to the World Metrics.org report 2025, 72% of consumers made a purchase directly because of a push notification.

For affiliates, push notifications play a huge role in turning attention into conversions. The question now is, how do they fit into affiliate marketing in 2025, and are they still worth your focus?

Why Push Notifications Still Matter in 2025

Every year, new ways to reach buyers appear, such as TikTok ads, influencer posts, and AI emails. But even with all that, push notifications are still one of the quickest ways to get clicks.

The reason is straightforward: push notifications appear right on a user’s phone or desktop, instead of sitting in an inbox. That instant visibility is why over 63% of mobile users get push notifications every day (Vellko, 2025). For affiliates, this means your message reaches potential buyers immediately, without waiting or hoping they’ll see it.

They get more attention than email. While email opens hover around 15–20%, push notifications often deliver 4–8% CTR, and personalized ones can perform up to 25% better (My Lead, 2025).

Push traffic shines most when urgency is needed. Flash sales, discounts, “only a few left” alerts, these are moments where every second counts. The average response time is just 90 seconds after the notification appears (My Lead, 2025). Perfect for quick campaigns that need instant results.

And it’s not limited to one niche. Travel, beauty, fitness, fashion, push adapts to all of them. A last-minute flight deal, a skincare launch, or a trending gadget, if the offer feels relevant, people act.

Push Notification: Best Practices for Affiliate Marketers in 2025

Push notifications aren’t just short text messages anymore. They are a quick way for affiliates to get people’s attention and clicks. In 2025, following a few easy tips can make them work better.

1. Add Pictures and Buttons: Plain text can be missed. Use images, GIFs, or buttons like “Buy Now” or “Save for Later.” This helps more people click, and can increase conversions by over 50% (Accio, 2025).
2. Send Smarter Messages: Look at what users like, where they are, and how they behave. Personalized notifications get more opens, about 9% higher, and help keep people coming back (Accio, 2025).
3. Send Location Alerts: When a user is near a store, mall, or event, send a push notification. It works well for quick or local deals.
4. Use with Other Channels: Push notifications work better with email, SMS, or social media. Even alone, they can keep users coming back, and regular users can visit up to 8 times more often (Accio, 2025).
5. Don’t Forget Voice Devices: Smart speakers like Alexa or Google Assistant can now deliver alerts. Make your notifications work well for people using voice commands.
6. Respect User Control: Privacy updates give people more say, users can block alerts during Do Not Disturb or filter low-value pushes. Balance frequency with value to avoid fatigue.

If used correctly, push notifications grab attention and their results can be measured. Recent Pushwoosh (2025) data shows just how effective they can be.

Common Mistakes Affiliates Should Avoid

• • Overloading Users: Don’t send too many notifications in a short time, as it can lead to uninstalls and push fatigue.
  • Generic Messages: Don’t push notifications without personalization or context, it may fail to engage and reduce CTR.
  • Ignoring Timing: Notifications sent at odd hours may be ignored or blocked. Understanding your audience’s active times is key.
  • No Clear Call-to-Action: Pushes without actionable buttons or links leave users confused or unmotivated to click.
  • Neglecting Mobile Optimization: Images, GIFs, and buttons must render well on various devices, or engagement drops.
  • Ignoring Analytics: Not tracking opt-ins, CTR, or conversions prevents optimization and better targeting.

Top Verticals for Affiliates to Use Push Notifications in 2025

Push notifications work for almost every niche, but the strategy changes depending on the product or service. Here’s a look at the top verticals with examples of how you can use them:

1. E-commerce: The e-commerce market is growing fast and is expected to reach $5.89 trillion by 2029 (Statista). Affiliates can use push notifications to share flash sales, back-in-stock alerts, or special offers. For example, if someone looked at a pair of headphones yesterday, a push saying “Your headphones are back, 20% off today!” can get them to click and buy quickly.
2. Travel: The travel industry is huge, worth $11.39 trillion in 2025 (Zion Market Research). Affiliates can send push notifications for cheap flights, hotel deals, or holiday packages. For example: “Flights to Goa are 15% off, book now!” This can make people click and buy fast.
3. Fashion and Beauty: The beauty market is growing fast and may reach $580 billion by 2027 (McKinsey). Push notifications are great for new products or discounts. For example, a push saying “Your favorite lipstick is back, grab it now!” with a picture can get people to click and buy.
4. Technology: The tech market, including apps and software, is set to reach $673 billion by 2027 (Statista). Affiliates can promote gadgets, software, VPNs, or SaaS products. A push like “Get 50% off on the new VPN for the first 3 months” can bring high commissions, sometimes up to $500 per sale.
5. India COD (Cash-On-Delivery): India’s cash-on-delivery e-commerce market is growing fast. According to a 2025 report by IAMAI and Kantar, around 105 million Indian online shoppers prefer COD. Affiliates can use push notifications to remind users about ongoing discounts, items left in the cart, or limited stock. Since most COD shoppers use mobile devices, timely notifications help them take action quickly, boosting conversions.
6. Utility Services: The global utility market is expected to grow at a 6% CAGR by 2029. Affiliates can send push alerts for bill payments, subscription renewals, or seasonal offers. A simple push like “Your electricity plan has a special discount this week, renew now!” can drive quick actions.

Let’s Wrap Up!

Push notifications remain one of the fastest ways to grab users’ attention. A quick message about a sale, new product, or limited-time offer can pop up on a phone or desktop and get users to click almost instantly. This works across many niches, e-commerce deals, travel discounts, beauty and fashion launches, tech products, COD reminders, or even utility alerts.

To make push notifications work, add images, personalized messages, or buttons to help users take action. You can also use push with email, SMS, or social media, which works even better. An affiliate network, such as vCommission helps affiliates run campaigns, track results, and promote offers across different niches.

With the right approach, even small notifications can earn commissions and help affiliates grow steadily. Sign up now to maximize your affiliate earnings with push notifications!