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While the Holiday season brings joy and festivities, it also brings a surge in spending. As reported by Adobe for Business, there was a record of $241.4 billion during the holiday season by the US consumers, marking an 8.7% increase from the previous year. However, with inflation and economic uncertainties, many consumers are looking for ways to save. This is where coupons help. Coupons have become more of a strategic tool during the holiday season to purchase gifts or book flights/trips without burning a hole in the pocket.
From paper clippings to digital codes, coupons have changed over time and have a big influence on holiday spending. In 2024, the average holiday discount rate in the United States was 23%, which was 1% higher than the previous year. Coupons are being used by consumers more and more to stretch their spending limits, as per the reports via Salesforce.
According to a PwC survey, 84% of consumers intend to reduce their overall spending, which includes eating out and clothing, as a result of growing costs and financial worries. However, 76% of consumers said that they want to continue or expand their spending and gift-giving in comparison to the previous year via the porchgroupmedia.com. This suggests that even while overall spending may decline, there is still a strong desire to offer gifts, and discounts are essential for making this possible.
Qatar Airways offers exclusive deals during the holiday season. Customers and members can get up to 15% off on flights plus they can earn bonus Avios with several promo codes available on their site. These offers make holiday travel more affordable, and encourage the customers to book tickets without breaking their bank.
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Etihad Airways launched their biggest campaign- GuestSeat campaign, where customers can save up to 50% off on Economy fares, and 30% off on Business and First Class fares for a limited time. Travellers can save a lot of money during this flash sale, which makes it a desirable choice for those planning vacations.
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According to CouponFollow, Klook has a number of coupons, such as 7% off reservations and 50% off some experiences. During the holidays, these savings are particularly alluring to tourists who want to see new places.
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Expedia offers coupons that save at least 25% on a number of stays. One Key members also get access to additional savings, which makes it the preferred website for arranging vacation lodging via Conde Nast Traveler.
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Cleartrip is offering up to 10% off last-minute flights with promo codes. These deals cater to spontaneous travelers looking to seize last-minute holiday opportunities.
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The biggest gifting company in India, FnP (Ferns N Petals), launched a three-film campaign with former WWE star The Great Khali and actress Mithila Palkar. In addition to emphasising thoughtful gifting, the campaign highlights the humorous and eccentric camaraderie between the on-screen pair. Customers looking to provide thoughtful presents throughout the holidays find resonance in FnP’s strategy.
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With carefully chosen collections for every occasion, IGP, another well-known gifting site, is simplifying the holiday gift-giving process. IGP helps customers choose the ideal gift for their loved ones by offering discounts on flowers, hampers, and personalised presents during the holiday season. Their discounts and deals make giving more affordable and guarantee that kind deeds don’t have to cost a fortune.
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Consumers while shopping online always look for discounts, and it becomes even more evident during the holiday season – well coupons come as a strategic tool to stay on budget while also shopping freely. Brands and affiliate networks have started their inclination towards coupons. Whether it’s discounted flights, hotel stays, or thoughtful gifts, coupons play a pivotal role in shaping holiday spending behaviors.
vCommission is helping brands like FnP, Qatar Airways, Klook, Expedia, Trip, Etihad, and Cleartrip by enabling affiliates to promote these deals through personalized coupon codes. During the holidays, affiliates may more easily increase conversions and boost their revenue using vCommission’s real-time tracking and performance data.
Start using holiday discounts right now, and partner with vCommission to make the most of festive sales. This season, explore the campaigns to optimise your affiliate growth!