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Every year, India’s Big Billion Sale turns into a shopping fest where customers eagerly wait to grab deals, and brands compete to catch attention. According to DNP India and Business Standards, Flipkart’s The Big Billion Sale (2023) garnered a traffic of 1.4million visits in just eight days, and customers have saved about ₹18,500 crores during that period. For businesses, this is not just about discounts; it is about reaching millions of ready-to-buy customers in a very short time period.
If you have been thinking about running affiliate campaigns, this is an opportunity you would not want to miss. There is no need for a huge budget commitment right upfront; rather, you can start a campaign with a trial budget.
Sellers also saw a 2.5x increase in business in 2023 sales compared to other sales before it, according to DNP India.
Business Standards & Mint has also stated that over 4 million items were delivered by Flipkart’s Kirana partners in the first four days, even to distant locations like Ladakh and the Andamans.Your brand will reach not just urban areas but also remote areas if you run a trial campaign here.
Flipkart claimed a double-digit increase in both its client base and revenue during TBBD in 2024. Volumes of same-day deliveries increased by 2.5× as per The Economic Times.
India’s e-commerce sector is estimated to reach $136 billion in 2025 and $327 billion by 2030, with a compound annual growth rate (CAGR) of over 19%.
According to some estimations, 2024 will be worth $147 billion and continue to expand rapidly.
Sourced from: Mordor Intelligence, LinkWire, and Cross-Border Ecommerce Magazine.
Moreover, Bain has also stated that three in five new online shoppers since 2020 come from Tier-3 or smaller towns.
More than 55% of new customers are expected to come from Tier-2 and Tier-3 cities by 2025.
Your marketing is hitting the growing centre of online demand rather than merely urban areas, as reported via SocialChamps.
During busy times like the Big Billion Sale, trial programs give businesses a low-risk, data-driven opportunity to test success. Brands may begin small, measure effect, improve targeting, and scale based on tangible outcomes rather than waiting to make large investments. When affiliate channels are ready to convert and client intent is already strong, this strategy works very well.
Here are some campaigns that are already gaining traction and can inspire your next move:
Ajio is making a significant mark amongst budget-conscious yet style-on-top-priority customers. Factors like these make this platform one of the perfect platforms for brands offering trendy yet budget-friendly clothes, accessories, or footwear to make quick conversions
People often look for discounts on house decor or furniture, and platforms like Pepperfry see a rise in sales. Brands of furniture and home décor may take advantage of this seasonal demand by using affiliates to promote limited-time deals.
Beauty stores like Sephora are in a prime position to draw in both new and returning consumers during the holiday season, when there is a growing demand for premium skincare and makeup. Customers who are already ready to buy can be attracted by a well-run affiliate campaign that surfaces offers across high-end beauty blogs, influencer content, and grooming recommendation sites.
Athleisure search traffic increases during Big Billion Sale periods, particularly in Tier-2 and Tier-3 cities. Through price comparison websites, cashback partners, and curated fashion platforms, in particular, a performance-led campaign with vCommission may expose your offerings to these driven consumers.
Campaigns for the Big Billion Sale offer a chance to reach people outside of your target market. You may expose your brand to affiliate publishers, deal communities, and category-specific content providers with a low-budget trial with vCommission.
Brands like Marks & Spencer profit from the varied seasonal demand by offering items in the fashion, home, and personal care categories. Cross-promotional affiliate placements (such as “Top Gifting Ideas” or “Festive Wardrobe + Home Offers”) can be a highly effective tactic during the Big Billion Sale since customers search across several categories.
Platforms like FirstCry saw a surge in demand for baby gifts and items over the holiday season. Parents may be efficiently reached by affiliate campaigns via reliable blogs, forums, and deal platforms.
Big-ticket electronics like laptops, tablets, and accessories show a sharp increase in demand during holiday seasons, especially when buyers wait for deals to update their gadgets. Brands like Lenovo may launch affiliate-led performance campaigns to appear on review sites, student discount platforms, and tech-curated lists.
| Step | What You See | Why It Matters |
| Start small | Run a campaign at select touchpoints/platforms | Low risk, easy to monitor performance |
| Measure ROI | Look at sales, traffic, and visibility | You get clear numbers, not guesses |
| Scale smart | Increase spend on what’s working | Budget grows only when you see results |
| Reach deeper | Hit Tier-2/3 shoppers and remote areas | Your brand isn’t just for metros – it goes where e-commerce is growing |
The Big Billion Sale creates a sense of urgency. Shoppers are already looking for products and are interested in buying intent. By partnering with vCommission, you can run targeted campaigns that bring conversions, not just clicks.
You do not need to commit to huge budgets. Many brands start with small trial budgets to test performance. Scaling becomes an easy decision once they notice the returns.
Your competitors won’t wait during this time, and neither should you. Let’s help your brand catch attention and sales when customers are most active on the e-commerce platforms.
Ready to test your campaign for the Big Billion Sale? Let’s start with a trial budget and build from there.