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Unlock the Power of Media Buying for Your Lead Gen Campaigns

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If you’re scaling your affiliate program you’ll already know that the right affiliate network can make all the difference to how you build and scale your affiliate program.

But did you know that networks with in-house media buying teams, like vCommission, have a significant edge over those that rely on third-party vendors? This week we are sharing why in-house media buying support team could be the game-changer your program needs to succeed and how to leverage that.

Speed and control – the winning formula

When you partner with a network that has an in-house media buying team, you’re tapping into a world of direct control and faster decision-making especially in terms of leveraging platform support. Unlike networks that outsource their media buying, where responses can be delayed and communication fragmented, networks like vCommission are able to adapt in real-time. This means optimizing your campaigns more effectively, adjusting bids on the fly, and responding instantly to market changes. Your lead generation campaigns will be more consistent, and you’ll enjoy better ROI as you’re essentially cutting out middlemen.

Data at your fingertips

Networks without in-house media buying often have limited visibility into the granular details of your campaign performance and can get access to a wealth of data. We can monitor everything from ad placements to conversion rates, giving you detailed insights into what’s working—and what’s not across a breadth of channels and also across a number of verticals. This will help you to optimize your campaigns faster.

The result?

You’ll be able to make more informed decisions, backed by real-time data, rather than relying on assumptions or waiting for external reports to tell you what is working and what’s not leading you to a place of ROI and increasing your day to day ROAS much faster.

Better alignment, better results

Outsourcing media buying can lead to a disconnect between the network’s goals and your own. Third-party buyers might prioritize volume over quality, but at vCommission, our in-house team shares the same vision as you. We focus not just on generating leads, but on ensuring they meet the quality standards your business needs to succeed.

This alignment helps us build long-term partnerships where everyone benefits. Our focus is on your success, and our media buying team works to ensure we’re driving the best possible results.

Custom strategies for unique campaigns

No two affiliates are the same, and that’s why a one-size-fits-all approach to building and scaling your affiliate doesn’t typically work. Networks that rely on external media buying often can’t offer tailored strategies, but at vCommission, we’re different. Our in-house media buyers work with you to create a strategy that’s unique to your goals, whether you’re targeting a niche market, a specific region, or experimenting with new traffic sources.

This flexibility allows us to fine-tune campaigns, making sure you’re not just getting traffic—but getting the right traffic that will convert!

Competitive pricing – keeping your margins intact

We all know how tight margins can be in the PPC and lead gen space. When media buying is outsourced, third-party fees can eat into your profits. But with in-house media buying, those additional add on fees disappear. At vCommission, we ensure that your budget is spent on driving results, not on unnecessary middlemen.

Our approach to media buying allows us to pass on the savings to you, offering more competitive pricing and ensuring more of your budget goes toward achieving your goals. We believe in the power of keeping media buying in-house. It gives us more control, allows for faster decision-making, and ensures that every campaign is aligned with your goals.

If you’d like to learn more about how vCommission can help take your PPC and lead generation campaigns to the next level, reply to this email or book a call with our team. We’d love to discuss how we can work together.

Contact us today!