In an industry where tech powers almost everything from campaign tracking to payouts, it’s tempting to believe all the magic happens online. But here’s something to think about: A Freeman’s survey found that 80% of people view in-person events as the most trustworthy source of information.
That’s a big number. And at vCommission, we’ve seen the benefits of face to face interaction firsthand.
Even in today’s digital-first, performance-driven world, we’re showing up in person, at global stages because that’s where the real conversations happen. And those conversations? They lead to smarter campaigns, stronger partnerships, and big picture thinking you just can’t replicate over Zoom.
Last year, we made our rounds across the globe. From AW Dubai to Pi Live, Global Fintech Fest to Sigma Eurasia, we were in the rooms where strategies sparked and trends took shape. These weren’t just pit stops, they were power moves.
In a world where messages are automated and meetings are virtual, the real magic still happens face-to-face. For vCommission, face to face interaction benefits aren’t just visibility, they’re about deep, meaningful engagement that drives long-term impact.
We don’t attend events to tick a box. We show up to understand market shifts as they happen, strengthen affiliate relationships, and bring back strategies that actually move the needle.
Here’s how being on the ground gives vCommission a competitive edge:
Affiliate marketing is ultimately about performance, but performance depends on trust. You can optimise campaigns all you want, but if there’s no mutual understanding between the affiliate and the network, it won’t go far.
That’s where face-to-face meetings change the game. At global events like AW Dubai and Affiliate Summit West, we meet our partners without screens or time zones in the way. There’s room for open dialogue about challenges, strategy, or even shared wins. That kind of energy is hard to replicate online.
Sometimes, a single conversation over coffee turns into a months-long collaboration. We’ve seen it happen. At AW Asia Bangkok, spontaneous conversations with affiliates and media buyers often turned into high-performing campaign ideas. It’s these moments of real connection that let us move from “Let’s test something” to “Let’s build something.”
When you’re in the thick of it on the expo floor, in a panel discussion, or at an after-hours roundtable, you get a feel for what’s really happening in the market.
At events like Traffic Conversion Summit and Lead Generation World, we listen closely. What funnels are converting now? Which traffic sources are losing steam? What creative angles are overplayed? These aren’t things you’ll always find in a blog post or a newsletter.
We take those insights back and apply them directly to our affiliate strategies whether it’s updating prelanders, refining traffic guidelines, or helping advertisers reposition their offers. It’s intel with instant application.
And at events like #IAS24, we dig into the next layer how privacy policies, AI-driven optimization, or evolving attribution models are shaping performance marketing in real time. The conversations there help us think not just about how campaigns work today, but how they’ll need to work six months from now.
Not all verticals operate the same. The playbook for running finance campaigns is very different from iGaming or ecommerce. That’s why we step into vertical-specific events to go deep, not just wide.
At Global Fintech Fest, for example, we met directly with fintech founders and global advertisers. We heard about shifting user expectations, how financial trust is built online, and why certain offers work better with vernacular content.
Similarly, at Sigma Eurasia and Sigma East Europe, we immersed ourselves in the world of iGaming. These markets move fast, and regulations vary by country. Meeting affiliates, traffic owners, and platforms on-site helped us refine how we scale responsibly and compliantly in this space.
Such benefits of face to face interaction help us make better recommendations to both sides of the table on what to run, how to run it, and what to watch out for.
While vCommission is a global network, India and APAC remain at the heart of our growth. And nothing beats boots-on-the-ground insight for understanding what’s really driving conversions in these regions.
At events like Adtech New Delhi, Spice Series, and Amplify Summit, we don’t just attend, we actively listen. We talk to regional publishers who are unlocking new audiences in tier-2 cities. We meet advertisers who want to understand how to scale without losing quality.
It’s through these conversations that we get real input like how Hindi-language creatives are outperforming English ones in some markets, or how mobile-first strategies are evolving post-5G rollout.
That kind of feedback helps us optimize campaigns not only by numbers but by nuance. And in diverse markets like India, nuance is everything.
Affiliate marketing doesn’t stand still. New tools, new channels, new formats they’re always coming. And the best place to spot them early? Events that bring innovators together.
At Pi Live, Affiliate Summit East, and ClickBid World, we’re not just networking, we’re exploring. What’s happening with TikTok traffic? How are influencers moving into CPA models? Which tracking platforms are offering the most reliable cookieless attribution?
Even outside pure affiliate spaces, we’re looking ahead. At Seamless, we explored how fintech, ecommerce, and payments are converging and what that means for performance partnerships.
Being in those conversations helps us future-proof vCommission’s platform and ensure our affiliates and advertisers stay one step ahead of the curve.
We all know how much tech powers everything today, from tracking to meetings, but here’s the thing: there’s still no substitute for being there in person. At vCommission, we’ve found that the best connections and ideas happen when we step away from our screens and actually show up.
Take events like AW Dubai or Pi Live, for example. It’s not just about attending, it’s about being part of the conversations that truly matter. There’s something about face to face interaction benefits that makes them so much more impactful than a Zoom call. You can actually feel the energy, hear new perspectives, and share ideas in ways that online just can’t match.
And those casual chats? They can turn into long-lasting partnerships or strategies that make a real difference. We’ve seen it happen again and again.
Sure, we rely on digital tools to keep things running smoothly, but in-person events? They’re where the real magic happens. That’s why, for us at vCommission, showing up in person is always worth it. It’s where the best ideas and opportunities come to life.
